Getting ranked in the Local Google Maps 2018 SEO Guide 1

Getting ranked in the Local Google Maps 2018 SEO Guide

When you start a business, the first approach you always think of is how to get more and more clients and customers and how to increase user satisfaction and comfort. Your clients should be able to easily locate you and reach out to you. When a user will look out for your business on Google and come across a map for your business, he might want to come to you. A lot of people today rely on Google maps for an easy direction to their destination. Not many people realize the importance of Google Maps SEO. You can utilize this opportunity to make a mark for yourself. You must submit all the necessary details in Google Maps.

Google has made some changes for local listings in SERPs. Google now displays only top 3 businesses when a user searches for any local service providers. It is called a city’s 3-pack. It is very difficult yet important to get your business in your city’s 3-pack. It is very important to put your address correctly on your business page. If not, your listing will appear for some location around your city.

Google Maps Ranking Local SEO

Google 3-pack listing example

 

Let us have a look at the 10 most valuable Google Maps ranking factors to keep in mind to get a good and high Google map ranking:

1. Use the main keywords in your Google My Business Name:
Using relevant keywords in your business name can help attract your local user traffic. When you use your main service keyword along with your location, there are more chances that Google might index you. For example, a Miami user is looking the best pizza outlets around him and your company(say your company name is ABC) does the same, you can consider having your Google My Business Name as “ABC PIzza Joint in Miami”.

If you have a high ranking keyword in your business name, Google considers you a business with good web authority and your ranking may gradually increase.It is one of the Google My Business secrets now everyone knows about. You can even change your name, address and phone number on the major platforms based on these keywords to get better ranking.

2. Chose maximum and correct categories for your business:
Chose as many relevant categories as possible so that if not one, then the other may help you rank better.

local seo guide 2018

Chose the best and relevant business categories

Google My Business categories are not always an exact match for all the businesses. You might have to choose something close to yours. The best way to do this is to type your main keywords in Google along with the major cities and see what categories come up. Choose those categories as your primary business category. Also, choose as many secondary relatable categories as possible so that your chance of getting a good ranking may increase.

3. Register on local citations:
Your local SEO depends largely on your presence on all the major local citations. Registering your business on local citations results in increased local traffic. Register on your local chamber of commerce website. Some good citation sites are:

  • foursquare.com
  • mapquest.com
  • yelp.com
  • yellowpages.com
  • angieslist.com
  • merchantcircle.com
  • yellowbook.com
  • manta.com
  • superpages.com
  • kudzu.com, etc.how can i improve my google maps ranking

Make sure to register on the citation sites that have a good web reputation and are indexed by Google.

4. Fix your on-page issues:
Make sure you regularly keep fixing your on-site issues that come up so that you do not lag behind. Keep your website user interface updated and user-friendly. Make it easy for your user to use and navigate your website. Make your website mobile friendly. The maximum number of people today use mobile for any local search on Google. The web page you link to your Google map listing should have sufficient and relevant content. Make sure your page content has your keywords and images with alt tags and geo-tag. Put links to an authoritative website at the right and relevant keywords. Your major on-page issues may include-

  • meta tags
  • proper use of keywords
  • page url, etc.
    fix on page issues for google maps ranking

 

There are many tools that can help you analyze your on page issues and fix them. Here will be taking Semrush as an example.

The name, address and phone number(NAP) of your site should be correct at all places throughout the web.  Make sure it is consistent throughout. One way of improving your site ranking on Google map listing is avoiding pages with duplicate content. If there are two pages that link to the same page, just copy the content from the page that is not linked to your map listing to the content that is linked. Then you can 301 redirect the old page to the new page. This trick brings in a lot of traffic.

 

 

5. Improve your site’s social reputation:
Focus on how to get more and more likes, shares and comments on your social platforms. From the search engine point of view, the site that has more social media presence is better than others. Improve site reputation for better rankingYou can hire a good and reputed SEO company that will handle your social media presence. You can also get also get increased site traffic with this trick. Some good social media platforms to use are-

  • Facebook
  • Twitter
  • Pinterest
  • Tumblr, etc

 

6. Get customer reviews:
A site with good customer reviews is always put at the top of SERPs by Google. The more people click on your website, the more will your web authority increase. Put the link to your Google map listing in your business card, email signatures and other necessary points for your business so that people may visit and reviews your business there. Do not try getting a lot of reviews all at once. Try doing it slowly and naturally so that Google does not consider it spamming.google my business secrets

 

7. Get press releases for your website:
This way you not only get backlinks but also increased web exposure. When users will see our business name and links in various places, it will develop a good impression on them and you may gradually develop a loyal, satisfied and dedicated customer base.

8. Write guest posts:
Publish guest posts on good websites that have a strong web reputation and put your website links in it. The more your website links will be on the web, more will be your ranking on google. Do not do it too much and too quick because Google might consider it spamming. First go with the initial steps, like submitting your videos, images etc and then do guest posts. Use high ranking keywords in your posts and do not forget to share your posts on various social media platforms.local seo strategy 2018

9. Google domain authority stack:
You can use the backlinks you have put up on various authority pages without getting penalized. This can be done with the help of the Google domain authority stack. This can largely influence your Google maps and organic ranking on Google.

10. Be patient throughout the process:
Nothing good happens overnight. Keep doing your work and using the relevant methods and let the Google ranking come in naturally. There are many off-page and on-page techniques that need to be done to get a good Google reputation and ranking. Keep adding your guest posts on good sites and you will see the outcome gradually.

You can hire a good and experienced SEO company that may help you do all this with a professional approach. This way you may see better results in your site ranking.

Google Plus For Business, Top 4 Reasons Why You Should Use It 2

Google Plus For Business, Top 4 Reasons Why You Should Use It

Infographic: Top 4 Reasons Why You Should Use Google Plus For Your Business

Google Plus for business is a very important part of SEO for a business’ web development. If your business does not have a Google Plus business page you must create one today. A Google Plus page for business is the most important platform for SEO (search engine optimization) because it is owned by Google. This page will help you rank higher in the search engines.

Google Plus For Business

Here are the top 4 reasons why you should use Google Plus for business:

Owned by Google

Google owns Google Plus for Business

Your business page gets indexed by search engines because Google owns Google Plus. This page is very important for your business SEO.

Local

Very easy and inexpensive

Your Google Plus business page allows your customers and prospects to find you locally through Google search. Most searches on Google Plus are for local physical addresses, reviews, and telephone number. This makes it great for local SEO as well.

Reviews

Shows you are trustworthy

Having Google Plus reviews sets you apart from the competition when you come up in searches. As a result, it shows clients and prospects you are a real business and trustworthy to work with.  Hence, this will allow you to close more deals.

Increase SEO

Generate more data

Google owns Google plus. Thus, it crawls your  Google Plus Page more. So the more data available on Google Plus, the more SEO exposure you can get. Therefore, create your Google Plus business page and stay active on the platform.

In conclusion, Google Plus for business is a must and creating a Google Plus business page is important but it is also a small part of your business SEO and web development efforts. If you are not sure how to appropriately set up your Google Plus business page feel free to contact us and we will be happy to help.

Capucine Rismay

Top 9 best social media platforms for your business 3

Top 9 best social media platforms for your business

social media platforms

Top 9 best social media platforms for your business

Social media platforms are no longer for personal use only. Now, businesses and brands use social media as a part of their customer nurturing, client acquisition, marketing, and branding. A business, whether a small business or big corporation cannot afford to not be on social media platforms. 

SEO, search engine optimization now highly ranks social. Click to Tweet
. Hence, the more engaged you are on your social media platforms, the better your social proof and ranking. So, here are the 9 best social media platforms to use for your business or brand:

Facebook

Facebook Fan PageUndoubtedly, Facebook is by far the biggest social media platforms. It is not only popular for personal use but for business as well. also, Facebook allows you to create a Facebook business page. They have also introduced a “Facebook local” option which is great for local businesses and local SEO. Thus, Every business should use their Facebook business page to engage with clients and prospects. So, use your page to share company news, valuable industry related information, behind the scenes pictures, new product launch, and more. Therefore, your business must have an updated Facebook business page and is not an option but mandatory.

Twitter

Twitter PageTwitter allows you to connect with your clients and prospects in 140 characters. It is the platform for businesses to communicate live with their followers; like texting. Using Twitter for business gives your company or brand a personal interaction. You can also use Twitter to advertise specials, events, company news, and more.

Google+

Google Plus PageAlthough Google+ is not so much used as a social media platform it cannot be ignored by businesses due to SEO ranking. The platform is owned by Google, the biggest online search engine. For a business, especially local business not to have an updated business Google+ page is just an SEO no, no. Share professional information on this platform; videos are also great here.

Pinterest

Business on PinterestYes, Pinterest is not just for clothes and food recipes. Pinterest is actually one of the biggest growing social media platforms and underused by businesses and brands. Pinterest can be utilized by any type of business, not only because it now allows direct shopping options but for its SEO power. If you don’t have a business Pinterest page, get one today.

Snapchat

Business with SnapchatOkay, Snapchat is a tricky one, but it has grown greatly in 2016. Businesses and brands use it for behind the scenes updates, quick look at new product launches and just checking in videos. Snapchat does have a millennial audience so if that is your target, open an account immediately.

LinkedIn

LinkedIn is the social media platform for professionals. You need to have a personal page and a business LinkedIn page. It is the place for more professional content and serious conversations. Your personal page should be current and your business page should be updated with fresh content. The SEO power of LinkedIn is also big, so don’t miss out.

Instagram

Instagram for BusinessInstagram is all about images so get creative and share breathtaking pictures. You could share product images, people interacting with your products, behind the scenes, and more. Instagram is very visual and all about the hashtags. Your business should connect with influencers, connect with their followers, and use geotagging for local SEO.

YouTube

Youtube for businessYouTube is all about videos and people have even created TV channels for their brands and business on it. Think about it, you can create hundreds of videos and host them for free. Also, let’s not forget Google, the biggest online search engine owns the platforms, making it an SEO must. You can record mini “how to” videos, commercials, etc. Thus, every business needs to have a YouTube channel and create some quality videos for it.

Periscope

Business with PeriscopePeriscope is a live stream channel that allows you to connect instantly with your audience. Think about Periscope as your business’ free TV channel. The live streaming is great for Q&A platforms and fun behind the scenes videos. In 2016 your business must have a Periscope channel as live streaming social media platforms have become very powerful.

It is clear that social media engagement on social media platforms is no longer optional for businesses and brands. Some small business and medium size business have failed to realize that. Social media is a part of big corporate’s business and marketing plan and budget because it works.

Is your business using social media effectively for social proof and SEO? Click to Tweet

You may also like: //www.topclassprinting.com/how-social-media-can-help-your-business-in-2016/

If you’re in Miami or Doral area stop into our office for a social media or web design consultation.

Capucine Rismay