Google Posts and its Benefits
What is google posts and how to use google posts?
Google posts are of 100-300 words that can also have an image or video along with it. Google gives the facility to create these posts for free. Using Google posts you can highlight your sales, brand or any business events. You must regularly keep posting on your GMB page because posts get expired every 7 days, apart from an event.
Any user can look at your posts in the overview section of your Google My Business page. With the help of left and right scrolling, the user can view up to 10 posts by you. To see all the posts, one simply has to click on “posts”. You can even add a “call to action” in your post.
In order to create these google business posts, you must have a Google My Business page for your business. You can easily manage your online presence with the google posts for business. When these google my business posts appear in the search results, they come up in a knowledge panel, this makes it visually appealing.
Benefits of Google posts
In the times of Facebook, Twitter, and Instagram, why would anyone use google as a social media platform? You can always post on social media platforms about your business. But there are some advantages that the traditional social media platforms will not give you, such as-
- Search Friendly
When a user searches for a business, Google posts appear in the search results and Google maps. Thus when a user will search for your business, your business address and contact number will also appear on the right-hand side of search results. The address and contact details will be the primary information for your local searchers. When browsing on a mobile, 50% of users will visit the store on the same day or the next day.
- Your reach will expand
Google is always ahead in the race of search engine results, even ahead of Facebook search queries. As per the data by Adweek, on an average, there are around 3.5 billion searches per day on Google, whereas 2 billion searches per day are an average on Facebook. Moreover, for any local needs, 82% of users trust search engines for any information.
- Keyword Search
Through google posts, you can use your keywords to target certain specific audiences. This audience will specifically be the users that are searching for your services. These users already know what exactly are they looking for, thus they are more likely to convert into a client or customer and call you. Whereas, Facebook targets users with specific interests to attract potential customers.
- Impact on your ranking
The ultimate goal of Google is to provide the most relevant information to its users based on the search query. When you update google posts google my business, you share a relevant content about your local business. This helps in developing your local authority. And better authority will improve your ranking on SERPs. The better rank you have, higher will you appear on Google SERP and get more site traffic.
- Directly connect with your customers
Including a CTA button in your google posts will help in converting users to customers. In an article by Neil Patel, the human mind looks for a call to action button. In his words, “Our minds are prepared for and are expecting an experience of being called to act and have already decided that there will be a CTA. We know that expectation affects behavior. That’s why people know to act on the CTA. They aren’t staring at the CTA button wondering what it is. They know its a button they are being asked to click.”
CTA on google posts example-
- Booking a reservation
- Newsletter signup
- Learn more about an offer
- Call now
It is a well-known fact that backlinks have a huge impact on organic search results. Good and attractive google posts content engage maximum users and provide links to your website. You can include the pages of your site in your google posts as well. This way users can easily find a page on your link.
Google posts SEO
Google posts can help to enhance your overall SEO strategy. Posting on Google will help in getting more organic clicks to your site. Let’s see how google posts help in your SEO efforts-
- CTA buttons help to build your page rank
- You can improve the traffic to different content types on your site
- Include a link to a form on your site to collect user details or improve traffic to pages such a blog on your website.
Keep posting fresh content on google posts so that users visit your website again and again. When users will have maximum interaction with your google posts, your rankings will improve as a “behavioral signal”. It is one of the 8 Google local search ranking factors. As the click-through rate from your GMB page will increase, the behavioral signal will improve.
Voice engine optimization
According to a study, seeing the advancement of voice search, 50% of searches will be done by voice by 2020. Thus you must not forget to include google posts in your voice search optimization. It is believed that the voice search will be done 3 times more on mobile platforms other than the other platforms. Mobile voice searches give you the option to look at the top results. Thus if you include outstanding visuals and content in your Google posts, it might be possible that your target clients might choose you over your competitors.
The market share of Google for smart speakers is about 26.9%. Google Assistant has the maximum percentage of correctly answered questions according to a study by Stone Temple in 2018. Google has the maximum ability to overpower its competitors and improve its market share in the field of voice assistants.
Google post services
We at Web Design Plus SEO can provide the best google post services for your local business. We offer a 30 post service that will be done on a daily basis. We write only unique content for every post so that the local relevance of your local business will boost. These posts are well-optimized so that you rank higher on google. Contact us for details.