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google posts

Google Posts and its Benefits

What is google posts and how to use google posts?

Google posts are of 100-300 words that can also have an image or video along with it. Google gives the facility to create these posts for free. Using Google posts you can highlight your sales, brand or any business events. You must regularly keep posting on your GMB page because posts get expired every 7 days, apart from an event.

Any user can look at your posts in the overview section of your Google My Business page. With the help of left and right scrolling, the user can view up to 10 posts by you. To see all the posts, one simply has to click on “posts”. You can even add a “call to action” in your post.

In order to create these google business posts, you must have a Google My Business page for your business. You can easily manage your online presence with the google posts for business. When these google my business posts appear in the search results, they come up in a knowledge panel, this makes it visually appealing.

create google post

Benefits of Google posts

In the times of Facebook, Twitter, and Instagram, why would anyone use google as a social media platform? You can always post on social media platforms about your business. But there are some advantages that the traditional social media platforms will not give you, such as-

 

  • Search Friendly

When a user searches for a business, Google posts appear in the search results and Google maps. Thus when a user will search for your business, your business address and contact number will also appear on the right-hand side of search results. The address and contact details will be the primary information for your local searchers. When browsing on a mobile, 50% of users will visit the store on the same day or the next day.

 

  • Your reach will expand

Google is always ahead in the race of search engine results, even ahead of Facebook search queries. As per the data by Adweek, on an average, there are around 3.5 billion searches per day on Google, whereas 2 billion searches per day are an average on Facebook. Moreover, for any local needs, 82% of users trust search engines for any information.

 

  • Keyword Search

Through google posts, you can use your keywords to target certain specific audiences. This audience will specifically be the users that are searching for your services. These users already know what exactly are they looking for, thus they are more likely to convert into a client or customer and call you. Whereas, Facebook targets users with specific interests to attract potential customers.

 

  • Impact on your ranking

The ultimate goal of Google is to provide the most relevant information to its users based on the search query. When you update google posts google my business, you share a relevant content about your local business. This helps in developing your local authority. And better authority will improve your ranking on SERPs. The better rank you have, higher will you appear on Google SERP and get more site traffic.

example of cta on google posts

 

  • Directly connect with your customers

Including a CTA button in your google posts will help in converting users to customers. In an article by Neil Patel, the human mind looks for a call to action button. In his words, “Our minds are prepared for and are expecting an experience of being called to act and have already decided that there will be a CTA. We know that expectation affects behavior. That’s why people know to act on the CTA. They aren’t staring at the CTA button wondering what it is. They know its a button they are being asked to click.”

CTA on google posts example-

  1. Booking a reservation
  2. Newsletter signup
  3. Learn more about an offer
  4. Call now

 

  • Backlinks

It is a well-known fact that backlinks have a huge impact on organic search results. Good and attractive google posts content engage maximum users and provide links to your website. You can include the pages of your site in your google posts as well. This way users can easily find a page on your link.

Google posts SEO

Google posts can help to enhance your overall SEO strategy. Posting on Google will help in getting more organic clicks to your site. Let’s see how google posts help in your SEO efforts-

  1. CTA buttons help to build your page rank
  2. You can improve the traffic to different content types on your site
  3. Include a link to a form on your site to collect user details or improve traffic to pages such a blog on your website.

Keep posting fresh content on google posts so that users visit your website again and again. When users will have maximum interaction with your google posts, your rankings will improve as a “behavioral signal”. It is one of the 8 Google local search ranking factors. As the click-through rate from your GMB page will increase, the behavioral signal will improve.

Voice engine optimization

According to a study, seeing the advancement of voice search, 50% of searches will be done by voice by 2020. Thus you must not forget to include google posts in your voice search optimization. It is believed that the voice search will be done 3 times more on mobile platforms other than the other platforms. Mobile voice searches give you the option to look at the top results. Thus if you include outstanding visuals and content in your Google posts, it might be possible that your target clients might choose you over your competitors.

voice search trends

Image Source: VoiceBot

The market share of Google for smart speakers is about 26.9%. Google Assistant has the maximum percentage of correctly answered questions according to a study by Stone Temple in 2018. Google has the maximum ability to overpower its competitors and improve its market share in the field of voice assistants.

Google post services

We at Web Design Plus SEO can provide the best google post services for your local business. We offer a 30 post service that will be done on a daily basis. We write only unique content for every post so that the local relevance of your local business will boost. These posts are well-optimized so that you rank higher on google. Contact us for details.

how much to pay for seo

How Much Should You Be Paying For SEO?

How Much Should You Be Paying For SEO?

Search Engine Optimization (SEO) focuses on improving your search results to get you found on search engines, in particular, Google. SEO practices increasing traffic to your site through organic results. However, the hope is that the traffic you are getting is quality leads that turn into customers. The important question many people tend to ask themselves is how much should I be paying for SEO?

The four main goals of SEO are:

  • Improve rankings
  • Drive traffic
  • Increase awareness
  • Create relationships

Living in a digital world has turned SEO into a necessity rather than an extra. There is less print, less cold calls, and more online interactions. With that being said SEO should be an expense that is included in your ongoing marketing budget. The question then becomes how much money should you be allocating to this initiative?

Answering the cost of SEO is quite difficult for a few reasons. Different agencies charge clients differently, and experience plays an important role in how they charge. Typically SEO marketing agencies work on an hourly rate. Thanks to a poll created by Moz we know that on average the rate for SEO work ranges anywhere from $75 to $175 based on experience. Hourly rates aren’t the only way agencies work. Some agencies agree to work on performance-based or on monthly retainers. If you employ an agency based on a monthly retainer the average monthly budget is between $1500 to $3000 again based on experience.

What we do know for sure is that the saying “you get what you pay for” still plays true in the matter of SEO. Those who are willing to do the work for an unusually low price should typically be avoided as to ensure your SEO isn’t done using black hat techniques. Black hat techniques are strategies that can land you on the bad side of Google and may result in penalties. These techniques that you should look out for and avoid involve:

  • Cloaking
  • using unrelated keywords
  • gateway pages
  • spam blogs
  • duplicate content
  • hidden text
  • page swapping
  • link farms
  • domain squatting
  • cookie stuffing
  • and more

All frowned up by Google.

When allocating your SEO budget talking to a specialist will help you to better understand what your costs will look like. An agency will look thoroughly into your site and determine a plan of action. Factors that determine cost are:

  • where your site is currently in terms of design and SEO optimization. what is your current situation?
  • where you want to be: what are your goals here? Traffic, revenue, ranking.
  • how much time you have. How fast do you want to improve and reach those goals?
  • If you are looking for long-term strategies or short-term

All of these can affect the cost. How many hours is the expert going to need to get you to where you want to be and over how much time do they have to do that. SEO results take time and don’t happen overnight. It will take up to 4 months to see any results of SEO work.

If you are willing to accept a longer frame of work you can split up the cost over a longer period of time and assign a smaller monthly budget. However if your site needs a lot of work and has been minimally optimized for SEO thus far and you want to get everything done in a shorter period of time and then halt your SEO efforts you will be looking at a higher cost due to the amount of work the SEO expert will have to complete in much less time.

Although we are aware that some people only maintain an SEO budget for a few months we do not suggest that you stop working on SEO altogether. Over time if you no longer work on your SEO techniques and remain up to date with the trends you results will wither, rankings will drop, traffic will start to decrease, and new customers will stop coming in from your site. We highly suggest that, if you are considering SEO for your marketing budget, you plan to keep it as an ongoing strategy.

As a general rule data provided by SBA, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing. This budget should be split between 1) brand development costs (which includes all the channels you use to promote your brand such as your website, blogs, sales collateral, etc.), and 2) the costs of promoting your business(campaigns, advertising, events, etc.).

Let’s take a quick look at the survey done by Moz that we mentioned earlier. The survey question was:

For those clients, your service with ongoing/multi-month contracts, what is the average client’s monthly billing?

Results were as follows:

  • 10% — less than $500
  • 27% — $500-1,000
  • 29% — $1,000-2,500
  • 20% — $2,500-5,000
  • 15% — $5,000-10,000

This survey wasn’t focused on specific business type or size and results are all relative, so we can assume that those who are paying less than $500 are small businesses. The level of difficulty of the project at hand and the scope of work play a role into these costs so be aware of the level of work that you are putting on the table for the SEO expert to tackle.

In conclusion, there is no set price for SEO so unfortunately, you will need to determine for yourself how much your business can afford and how much work needs to be done. Also, take into consideration competition for your industry. A highly competitive industry will take longer to rank above top competitors in so it will take some extra time and work.

So before setting a budget for SEO take the time to review your current standing, your goals, your competition, and your timeline. Then you can take the next step and get quotes from agencies based on the level of expertise and experience which suits your expectations. After speaking with an SEO expert you will have a better understanding of how much you need to set aside for these marketing efforts.

If your a small business and looking to get your website ranked in Google or interested in finding out more about SEO and digital marketing give us a call 305-677-9862 or fill out the form.

Miami, Florida Based SEO Experts.

 

 

30 days seo challenge - learn seo

30 Days SEO Marketing Challenge – Learn SEO Guide for more sales and traffic

This challenge assumes you already have some kind of website, hopefully not the free kind that does not lets you properly edit the content. WordPress is the best system to have and use (our examples will be based on this) but others like Squarespace, Wix, and Joomla are a good start. If you have an older site that doesn’t allow you to edit your site, this challenge may not be for you and contact us for a new website.

Stepping into the 21st century is already a challenge in itself for many businesses who fail to see the direction of marketing and how important is growth and sustainability. Younger generations are more used to certain styles of websites and navigation. Thus, sticking to old ways and thinking your business is the exception will send you to failure.

If you need any assistance with any of these steps, don’t hesitate to send us an email and we will try and help or at least point you in the right direction. Youtube has tons of videos for almost all different kinds of websites. You can also just contact us to do all the work for you as well.

To join the challenge go here: 30DaysSEOChallenge.com

Local Business Listing

1. Register on or claim your Google My Business Page: (Google Maps info)

2.  Claim or Register the major citations: Some popular citations are Yellow Pages, FourSquare, Yelp, Merchant Circle. There are hundreds on these but let’s start here. Fill these out as completely as possible including images of your location, products or whatever you can do describe your business.

3. Sign up for Google analytics and search console: This is how you track your traffic, progress and any possible search errors on your website.

4. Register your business on Facebook: Complete your profile with your contact info, basic services, location, and number, along with at least 2 posts.

Keyword and Competitor Research

5. Competitor research: Type in your ideal keyword or industry plus your city name in Google. The top 5 are probably going to be your biggest competition to worry about. Study their website, content, page titles, they are ranking well so they must be doing something right.

6. Keyword research: A good place to start is google.com see what your competition is using in their titles and in their content. You can also look up Google’s Keyword Planner which gives great ideas for keywords and related keywords.

7. Edit page titles: Probably one of the most overlooked issues that can make your site rank very quickly. The basic structure of your titles should be your “keyword + city (if not already in your keyword) – (yes dash) your company name and if there is space another keyword or supplemental information to describe your business.

8. Alt tags or image tags: This basically means alternate text, this is what Google actually reads. It would be great if Google had eyes and knew exactly what our photo was about but it cant so this text tells your story. Normally you would add whatever your main keywords are in the alt tag area.

SEO Meta Tags

9. Meta tags: This is basically a short description of your pages. A homepage is a general description and other are more specific to that page. Always make sure include keywords and city if you’re trying to get local traffic.

10. Content writing: Your homepage is the most important page as that is the one that gets most of the traffic. You want to make sure it has at least 400 words which should include your keywords plus mention your city several times.

11. Be active on social media: On Instagram, add friends and potential clients. Give them some likes and comments. Add new images of your products or services. Do this also on your facebook page. Indulge in more and more social media activities to promote your business. Make sure to share your website to start getting traffic. Try to do this at least 2-3 times a week.

12. Ask clients for reviews: Send them to your Yelp and especially Google My Business Page. Everyone searches for stuff on Google, especially for local businesses, and that is where the first 3 sites show up. Business with reviews looks best.

13. Url structure: It is very important that your URLs include your keyword as that is part of what Google looks for. Make sure to change your page names to help in being found.

14. Write blogs or additional content pages: Although you may think that you are not a blogger but, content really just brings traffic. This traffic may not even lead to a sale but google will see you as an authority in your field which helps you rank.

15. Internal links: Within your content, put links to other pages, this helps pass what we call “link juice” to other pages.

Create Quality Backlinks

16. Get backlinks: If you are a part of any chamber of commerce, groups or have friends with a website, get a link from them. If your friends happen to be a competitor those are the best links, sounds crazy but that’s what they want.

17. Improve old content: Google hates “thin pages”. These are basically pages with just images and one sentence. They like to see at least 400 words per page.

18. Sitemaps: This step is very important because this basically tells Google the structure of your website. It tells that your site starts here and these are the subpages. Google will check this often to see what’s new.

30-days-seo-challenge

Join the challenge

19. If you have not done so already, create a youtube channel: I know you may be scared now but putting a face to your business is great. It does has to be long. Things like a virtual tour, your process or even just live demos of your products are good. Share this on social media and add to your website.

20. Add social links to your website: Add logos and links to your social media profiles.

21. Mobile friendliness of your website: Although this step is hard to fix on some older sites there are ways to create mini sites that redirect to a mobile version of your site. Google prefers just having a responsive site, i.e. a site that adjusts properly to the device or screen size.

22. Site speed: Do a speed test on sites like Pingdom. Google wants your site to load in under 2 seconds. Sometimes this can be tough depending on the type of site you have but there are ways to fix this. Google Page Speed insights pretty much can tell you exactly what they want from you.

23. Speed up your website: If you’re a WordPress user, things like cache plugins reduce the need to reload all of your site’s data once stored in the browser. This reduced the reload time. Another quick fix is plugins like smush that compress image size, as that is normally one of the biggest factors in loading your site.

24. UI or design of your site: I know you may not be a designer but try and use appealing and quality images that relate to your business. The basic home page should be like the following: Menu, nice image header, call to action (what you want them to do, like a call, fill out a form), services, products and in the footer area your address, links, faq, policies etc.

25. Email marketing: Put together a quick newsletter and push them to your website and ask for referrals. Include blog topics, social media icons.

26. Get more citations: This is something that you started on day 2 but this is very powerful to help rank and get more traffic from all the major directories. You can find a list here of more sites where you can put your information. Remember Google likes links and this is free backlinks to your website.

27. Google Adwords: This is a great way to get instant traffic. You basically create some ads which are just text page, basically, a short description of your company, enter some keywords, set your monthly budget and when someone clicks on your add google takes a cut.

28. Facebook ads: This is same as above but with a twist. It targets more on a specific type of audience vs someone who is looking for a specific item.

29. SSL protect your website: This makes your website safer for people and browsers. Browsers like Chrome actually penalize you and tell people your site is not secure which scares people away. SSL also gives your website a boost in rankings partially due to above reasons.

30. Review your google analytics and search console: This part may be a bit confusing but there are many videos to help with this.

Hopefully, if you have done these works correctly, you should already start to see more traffic. It is important to see how you are doing. This not only makes you sure that you’re improving but also gives you an insight into how people are finding you, what terms they are finding you for and also their demographic info like mac, pc, desktop, and mobile.

Above is the basic break down of what you will be learning, to sign up go here: 30 Days SEO Challenge

30-days-seo-challenge

voice search

The Guide For Voice Search SEO 2019

If Google has a voice search option, it must be for some reason!

No doubt many people prefer writing their query in the search box. But there are many people who prefer using voice search to search on Google.

 

Siri for Apple products, Google voice search for Android devices and Cortana for windows devices are some great examples of voice search tools.

While optimizing your site for search engines, you should also know that how will voice search affect SEO.

This guide is all about what is voice search and how to optimize your site for voice search to keep up with the latest voice search trends.

Chapter 1: The rise of voice search

According to a blog by Google, 55% of teens and 41% of adults use Google voice search daily to search for something. This is mainly to avoid the effort of typing on their phones.

voice search patterns

Image Source: Google Blog

If you still do not realize the increasing trend of voice search, you will be surprised to know that 20% of search queries made from mobile are voice searches.

It is a common assumption that voice searches are only prevalent in mobile phones. Well, it is reported that 25% of searches made from Windows 10 Desktop taskbar are voice search.

50% of all searches will be voice searches by 2020 Comscore states!!

Smart Speakers, such as Alexa by Amazon are now a polar trend. These speakers also operate by voice command.

What are the reasons behind the growth of Voice Search SEO recently?

We will be discussing it in 3 points mentioned below:

 

  • Speaking out something is obviously faster than typing it!

As reported by Bruce Clay, voice search is 3.7 times faster than typing the same query. It is not much of a surprise if people are using voice search more than typing because it reduces their efforts.

 

  • Voice Search is the best for mobile phones

According to a survey by Stone Temple,  60% of people using mobile phones have used voice search at some or the other point. The survey was done keeping in mind the trend of using mobiles at different locations and situations.

voice search seo

Image Source: Stone Temple

  • Convenient

As stated above, Stone Temple survey covered a lot of questions and scenarios. One of the questions was “What are the reasons you use voice command”. Most of the people voted for “It is fast”. This means users find it more convenient than typing.

Speaking on your Google voice search app is way more fast and convenient than typing it.

Because if it increasing use and demand, voice search is making a strong impact on the SEO trends.

Chapter 2: Search Engine Optimisation (SEO) for Voice Search

1. As people are getting more inclined towards voice search, the search patterns are also changing-

Searches are more long and descriptive now. And also conversational.

According to Bing engineers, keywords for voice search are longer than normally written searches. This is because all you have to do is speak, so there you can be more expressive and clear with your query.

Going by a blog by Google, users prefer natural language to engage with their Google assistant. 70% of such requests have been recorded. These shows that users are now engaging in natural flow conversation with their Google Assistant.

natural language keywords

Image Source: Google Blog

For example, you want to know how to make pancakes. In a text, you would have probably written: “make pancakes”. But if you search the same for voice search, your voice command may be something like, “Hi Google, tell me how do I make pancakes at home”.

Here the natural flow of language can be seen clearly.

 

2. The location for voice searches is getting diversified-

The observations by Google show that the query for something “near me” have increased by 150% for the past two years.

For example, if your car or scooter suddenly runs out of petrol, the easiest way to find a petrol pump will be a voice search. You can easily speak “Where is the closest petrol pump near me right now”, instead of typing “petrol pump near me”. This is less time consuming and convenient.

 

3. The way of search results display changes-

Google is now shifting towards giving direct answers to users for any query.

To understand this better, let us assume a user searches for “the longest river in the world”.

voice search snippets

There may be a huge number of search results for this. But thanks to the rich snippet feature by Google, the exact answer can be found at the top of SERPs.

Because of this, the click rate for organic results has reduced.

reduced click through rate

Image Source: WordStream

Similarly, the same applies to voice search. When you put the same query by voice search, the output may be in the form of a voice output by voice assistant. There are many voice app for PC that can also be used for this.
This means that the SEO professionals should try to write their content as direct answers to questions. Google featured snippet is an important point to focus on. User experience will increase only if users get quick answers to any questions.

Chapter 3: Keyword Research for voice search

Now that you know the importance and popularity of voice search, keyword research has also become important.

 

1. Natural sounding keywords should be used more-

We have already discussed the use of natural language by users in voice search. Keeping that in mind, natural keywords should be used more for voice search SEO.

 

2. Do not avoid using long-tail keywords anymore-

Earlier it was thought that very few people search with long and lengthy queries. But now since voice search hype is increasing, it is advised it use more of long and conversational keywords.

Using 5+ words in your keyword is not a big deal anymore.

This does not mean you use only long keywords throughout your content. Use it along with normal length keywords. Keep the balance between these two. You do now wish to ignore the users who prefer typing their query right?

 

3. Focus on question keywords- 

The use of question keywords is increasing by 61% every year.  

question keywords

Image Source: Search Engine Watch

This means you should also focus on question keywords as well for your voice search optimization. For example; “which is the longest river in the world”

Chapter 4: Content Optimisation for voice search

1. Make use of short answers in your content-

Google answers to voice search queries made with short answers. The length of these answers is around 29 words. Thus, make sure to create your content in a way that it can answer a query within the given word limit.

 

2. Voice Search FAQ Pages-

FAQ pages are the best to optimize for voice search. Therefore, the maximum number of question keywords come from there.

While answering any question on voice search, most of the results are taken from related FAQ pages. The search results voice search have more FAQ pages than desktop results.

For example, if you search for “how do car insurance claims work”. 

faq pages

“how do car insurance claims work”- Voice search example

The answer to this voice search query has been taken from an FAQ page of a good site, Obrella.

The Guide For Voice Search SEO 2019 1

FAQ Page result from Obrella

3. Featured Snippets-

Google takes 40.7% of voice search results from the Featured Snippet.

If you use Google Home or Alexa, getting in the featured snippet is important for voice search. This is because Google Home and Alexa search results give you only one answer for your query.

 

4. Write Content in natural language-

As discussed above, voice searches come more in natural language. And thus, your content should also be written in natural language if you want to rank in voice search results.

Chapter 5: Tips for Voice search strategy

1. Include “fillers” in question keywords-

Filler words such as the, I, on, of, it, etc should be used with question keywords.

The reason for this is explained by Purna Vij form Bing, “ The more matches you have, the more likely your ad will show on a voice search that includes words like “a” and “me” and “for.”

using fillers in voice search keywords

2. Write according to 9th-grade reading level-

Write as if your content will be read by a 9th-grade student or even smaller. Write your content to make it easy to read and understand it. Avoid using jargons or any fancy words within your content.

 

3. Work on your site speed-

The load speed of voice search results is 3.8 times faster than the average website.

voice search site speed

Image Source: Backlinko

Not just for voice search, site speed is an important issue for overall site SEO. Sites with poor site speed have more bounce rates.

 

4. Increase your Domain Authority-

To increase site domain authority, try to have more links to it. A site with better domain authority ranks more in voice search. The Ahref Domain Rating for voice search results is 76.8 (approx 77).

There is just one search result for any voice query most of the times. Therefore, Google will want to put forward the best result from a trusted web source. As you know, Google considers sites with high domain authority as a trusted source. Thus, you should on increasing your site domain authority.

Domain authority is of more significance to Google than the page rank.

 

5. Longer Content means more voice search traffic-

As you already know, voice search queries are usually done in a natural language. And these queries are also longer. Thus, a page content with longer content has more chances of matching the voice search query.

The word limit per page is approx 1900 words by Google. But the pages for voice search query must have at least 2300 words to match the maximum number of voice search queries.

page content word limit

Image Source: SERPIQ

6. Focus on “Near Me” Searches-

Suppose you want to find an appliance repair service closest to you. Your voice search input will be “Appliance repair service near me”. This will give you the search results closest to your location.

Had it been a scenario a few years ago, the same query would have been “Appliance repair services in New York” (if you are from New York, obviously). This query would have given a big list of repair service providers. You would then have to choose the one closest to you.

So, optimize your content for these “near me searches” as well is you want to rank for voice search results.

 

7. The video featured snippets-

Google has started including Youtube videos in featured snippets.

Videos in featured snippets are a great way to boost your site rank. Video search snippets are mostly shown for queries in natural language.

video featured snippet

For example, if you search for how to “how to cover a book”, the featured snippet will show a video.

Thus, if you have a video on your site, optimize it for voice search by using natural language keywords.

Chapter 6: Case Study

What’s the Best Way to Peel Garlic?

If we put the same query in Google, the first result will be from a site called Life Hacker.

The Guide For Voice Search SEO 2019 2

 

The search result is not like any traditional one. Google Voice search will start it by saying “This came back from a search”.

What made this site rank for the voice search? the answer is- it’s domain authority!

 

The Guide For Voice Search SEO 2019 3

DA checked from- www.seoreviewtools.com

The load speed for the page is also very high.

 

The Guide For Voice Search SEO 2019 4

When we put the same query through desktop, the answer from this site is in the featured snippet. This fact also increases the chances for any site to come up in the voice search results.

 

The Guide For Voice Search SEO 2019 5

150+ 2018 Google Ranking Factors to get to #1 spot! 6

150+ 2018 Google Ranking Factors to get to #1 spot!

If your a serious marketer, SEO Agency or handle your own website, here is a long list of 150+ 2018 Google Ranking factors to help your website get to the top of the Google SERPs.

Getting a website made is not enough to get you noticed by your target audience. You also have to work towards making your site noticed and ranked by Google. When your site will start appearing in SERPs, then only will you get your desired site traffic.

 

If you do not work towards enhancing your site visibility on SERPs, your competitors may go even more ahead of you and you might have to put in double the efforts in covering the gap. There might be many negative impacts on your business as well, like:

  1. Not many people may know about your business. Thus your users may not increase.
  2. Your goal of getting increased sales may not be fulfilled because when a user will search for something on Google, your site will not appear.
  3. If your site is not being ranked, you will not be in the competition. Thus your business may stand still at the same place for a long time.
  4. No matter how good offers or discounts you are willing to give in your business if your website doesn’t rank it will all go to waste because no one will know about it.
  5. If this situation continues and you are not getting any sale increase, you may have to shut down your business.

There’s no point getting a website made and just sitting back and waiting for users to come to you own their own.
You also have to work towards increasing the visibility of your site. You have to work on the following factors to get your site on the top of the Google search page ranking:

  • Site Level Factors
  • Backlink Factors
  • Brand Signals
  • Page-Level Factors
  • Domain Factors
  • User Interaction
  • Special Algorithm Rules
  • Social Signals
  • On-Site WebSpam Factors
  • Off Page WebSpam Factors

We will be discussing more about these factors in our article in detail.

Site Level Factors

  1. Domain Trust/TrustRank: The closer your site is to a highly-trusted seed site, the better your page ranking.
  2. Server Location: Depending on where the site is viewed, server location may influence page rankings. Especially true for geo-specific searches.
  3. Site Architecture: Google can better organize content category and theme of a well-built website.
  4. (more…)
The Power of Social Media Marketing Web Design and SEO

The Power of Social Media Marketing

1: Defining social media marketing
2: Understanding why you need social media for your business
3: The 8 steps to creating a social media strategy plan
4: How can you track ROI with social media marketing
 
Introduction:
 
Firstly, social media is not going anywhere. So, the only decision you need to make is to embrace it. Therefore, accept all that it can offer your business or dismiss it. Also, it can let your competition run you out of business while they increase their social media presence. However, understand that you do need a social media marketing plan. Furthermore, Posting pictures on your personal page and handling a business social media pages are far from being the same.
 
Probably, consumers are already online shopping and interacting with brands. So, why not yours!
Power of Social Media Marketing
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Social Media Marketing is a form of marketing that delivers promotional marketing messages to the consumers with the help of internet. Also, Social Media Marketing involves the use of web-based channels to promote company’s brand, products, or services to its potential customers. Hence, The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. Thus, Social Media Marketing helps in taking your business to great heights.

The Power of Social Media Marketing lies in the following benefits-

  • Increases brand awareness

Since Social Media has an immense reach, marketing on social media will help you address a larger audience base and attract your potential customer base.

  • Drives more traffic to your website

As you create a social media profile, you instantly enter within the range of your potential users. Furthermore, Social Media Marketing is all about adopting promotional strategies that directly help in driving more traffic to your website.

  • Your ranking increases on the search engines

When you hire a skilled SEO Service provider, they make all possible efforts in increasing your ranking in the search engines. Hence, Once your ranking increases you automatically start getting more customers.

  • More users become your customers

When a user visits your Social Media page and gets to know about your services, he will visit your website as well. Thus, This needs a proper Social Media Marketing Strategy to promote your brand.

  • A loyal customer base

People these days use Social Media to give their reviews or compliments on your brand. Therefore, The more your brand will be talked about the more customer base will get attracted to you.

  • Social media marketing is inexpensive

Since Creating an account on any social media platform is absolutely free. Also, It takes hardly 10 minutes to create a profile. So, When your profile starts engaging users, you can use the paid services of various platforms to reach a vast audience. Furthermore, It is comparatively cheaper than print media.

How to Sell Online 7

How to Sell Online

How to sell online

How to Sell Online?

Online marketing is no more a new concept for any small business. It helps in increasing the reach of your business. So, without much ado, we will help you with how to enter this online market scenario.

Looking for an option to sell more of your products/services and promote your sales? So, the Web / Internet is the best choice. How to Sell Online, Let us see how!

Open Your Own Storefront

If you are adventurous, you may set up your own storefront to sell your goods and services. Now, your online shop can be powered using Open source projects like Joomla and hosting solutions like Yahoo! Merchant Solutions.

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