2020 Local SEO Strategy: How to Outrank Your Competitors
Optimizing your website shouldn’t be a one and done thing. You must keep it consistent and consider it as an integral part of your business strategy – that is if you want your business to be discovered. If you want to establish your presence in the online world, Search Engine Optimization is the way to go.
Online businesses take advantage of this the most, but even for a local brick-and-mortar store, you can still take advantage of SEOs. There’s this thing called local SEO where you put your focus on the local keywords, which will help boost your rankings on various search engines.
When it comes to overtaking your competitors, these 2020 local SEO strategies are what will put you ahead. If you want to learn more, read on.
Get Listed On All Local Directories
When trying to increase your visibility, it’s much better to put yourself in front of your customers than trying to gain new ones. The best way to do so is through your local business directories. When your business is listed on business directories, it will include small info about you, reviews, testimonies, and contact information.
There are tons of directories that are available for anyone and for you to increase your chances of attracting new customers, you need to try your best to be listed in every one of those directories.
Having a Consistent Contact Information Across All Directories
In SEO, consistency is key. You need to have all your contact information consistent throughout the different platforms and directories that you are listed. This will not only significantly help your SEO, but will also keep your branding accurate.
Your contact info should include your name, address, and contact number. Experts have been using a master directory to make updating information significantly easier and quicker rather than going through every single one and updating it.
It’s not just your contact information that must stay consistent through it all, it also includes your branding elements such as your logo and brand ideals. Using an old logo in one directory and an updated one on the other is a huge no. It’ll only cause confusion among your customers.
Use Google My Business Listing
Out of the many search engines on the internet, Google is the biggest. Utilizing Google My Business will give you a significant visibility boost. The process of listing your business onto the directory can be a bit tedious, but the payoff is well worth the time investment.
Once your listing is verified, it’s now time to painstakingly fill out every field in order to increase your visibility. The most mundane point and information must be filled out to increase your chances of being found locally. You can also add helpful information such as operating hours, location, photos, videos, and testimonials.
Optimize Your Website and Content for Local Keywords
Optimizing keywords is certainly one way of getting found, but that doesn’t mean you sacrifice the quality of your content just so you could insert a few keywords in. You must find the right balance. Websites with great content as well as great use of keywords tend to be ranked higher than those who don’t.
Make it a habit to post blogs on your website along with effective keywords. Location keywords are one of the best ways to attract new local customers.
Optimize Your Website for Mobile Users
You may not know this, but the majority of the people browsing the internet are on their mobile phones. When you have a mobile-friendly website, it significantly boosts your chances of ranking high on search engines – especially when you have a fast loading website.
When a visitor visits your webpage and it isn’t mobile-friendly and on top of that loads slowly, best believe, they’ll be clicking out of your website immediately.
Do Inbound Marketing
As mentioned above, having high-quality content is essential to increase visibility. This is why it’s imperative to know your customers and audience are so you can cater your content to them.
When churning out relevant content for your customers, they’ll be turning to you for any credible sources of information. And having poor content isn’t going to lead them there. Make sure that your contents are relevant to your customers – something like answering one of the most common questions asked, etc.