The Power of Social Media Marketing Web Design and SEO

The Power of Social Media Marketing

1: Defining social media marketing
2: Understanding why you need social media for your business
3: The 8 steps to creating a social media strategy plan
4: How can you track ROI with social media marketing
 
Introduction:
 
Firstly, social media is not going anywhere. So, the only decision you need to make is to embrace it. Therefore, accept all that it can offer your business or dismiss it. Also, it can let your competition run you out of business while they increase their social media presence. However, understand that you do need a social media marketing plan. Furthermore, Posting pictures on your personal page and handling a business social media pages are far from being the same.
 
Probably, consumers are already online shopping and interacting with brands. So, why not yours!
Power of Social Media Marketing
 
Consumers are already online shopping and interacting with brands, why not yours! Click to Tweet

Social Media Marketing is a form of marketing that delivers promotional marketing messages to the consumers with the help of internet. Also, Social Media Marketing involves the use of web-based channels to promote company’s brand, products, or services to its potential customers. Hence, The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. Thus, Social Media Marketing helps in taking your business to great heights.

The Power of Social Media Marketing lies in the following benefits-

  • Increases brand awareness

Since Social Media has an immense reach, marketing on social media will help you address a larger audience base and attract your potential customer base.

  • Drives more traffic to your website

As you create a social media profile, you instantly enter within the range of your potential users. Furthermore, Social Media Marketing is all about adopting promotional strategies that directly help in driving more traffic to your website.

  • Your ranking increases on the search engines

When you hire a skilled SEO Service provider, they make all possible efforts in increasing your ranking in the search engines. Hence, Once your ranking increases you automatically start getting more customers.

  • More users become your customers

When a user visits your Social Media page and gets to know about your services, he will visit your website as well. Thus, This needs a proper Social Media Marketing Strategy to promote your brand.

  • A loyal customer base

People these days use Social Media to give their reviews or compliments on your brand. Therefore, The more your brand will be talked about the more customer base will get attracted to you.

  • Social media marketing is inexpensive

Since Creating an account on any social media platform is absolutely free. Also, It takes hardly 10 minutes to create a profile. So, When your profile starts engaging users, you can use the paid services of various platforms to reach a vast audience. Furthermore, It is comparatively cheaper than print media.

Top 9 best social media platforms for your business 1

Top 9 best social media platforms for your business

social media platforms

Top 9 best social media platforms for your business

Social media platforms are no longer for personal use only. Now, businesses and brands use social media as a part of their customer nurturing, client acquisition, marketing, and branding. A business, whether a small business or big corporation cannot afford to not be on social media platforms. 

SEO, search engine optimization now highly ranks social. Click to Tweet
. Hence, the more engaged you are on your social media platforms, the better your social proof and ranking. So, here are the 9 best social media platforms to use for your business or brand:

Facebook

Facebook Fan PageUndoubtedly, Facebook is by far the biggest social media platforms. It is not only popular for personal use but for business as well. also, Facebook allows you to create a Facebook business page. They have also introduced a “Facebook local” option which is great for local businesses and local SEO. Thus, Every business should use their Facebook business page to engage with clients and prospects. So, use your page to share company news, valuable industry related information, behind the scenes pictures, new product launch, and more. Therefore, your business must have an updated Facebook business page and is not an option but mandatory.

Twitter

Twitter PageTwitter allows you to connect with your clients and prospects in 140 characters. It is the platform for businesses to communicate live with their followers; like texting. Using Twitter for business gives your company or brand a personal interaction. You can also use Twitter to advertise specials, events, company news, and more.

Google+

Google Plus PageAlthough Google+ is not so much used as a social media platform it cannot be ignored by businesses due to SEO ranking. The platform is owned by Google, the biggest online search engine. For a business, especially local business not to have an updated business Google+ page is just an SEO no, no. Share professional information on this platform; videos are also great here.

Pinterest

Business on PinterestYes, Pinterest is not just for clothes and food recipes. Pinterest is actually one of the biggest growing social media platforms and underused by businesses and brands. Pinterest can be utilized by any type of business, not only because it now allows direct shopping options but for its SEO power. If you don’t have a business Pinterest page, get one today.

Snapchat

Business with SnapchatOkay, Snapchat is a tricky one, but it has grown greatly in 2016. Businesses and brands use it for behind the scenes updates, quick look at new product launches and just checking in videos. Snapchat does have a millennial audience so if that is your target, open an account immediately.

LinkedIn

LinkedIn is the social media platform for professionals. You need to have a personal page and a business LinkedIn page. It is the place for more professional content and serious conversations. Your personal page should be current and your business page should be updated with fresh content. The SEO power of LinkedIn is also big, so don’t miss out.

Instagram

Instagram for BusinessInstagram is all about images so get creative and share breathtaking pictures. You could share product images, people interacting with your products, behind the scenes, and more. Instagram is very visual and all about the hashtags. Your business should connect with influencers, connect with their followers, and use geotagging for local SEO.

YouTube

Youtube for businessYouTube is all about videos and people have even created TV channels for their brands and business on it. Think about it, you can create hundreds of videos and host them for free. Also, let’s not forget Google, the biggest online search engine owns the platforms, making it an SEO must. You can record mini “how to” videos, commercials, etc. Thus, every business needs to have a YouTube channel and create some quality videos for it.

Periscope

Business with PeriscopePeriscope is a live stream channel that allows you to connect instantly with your audience. Think about Periscope as your business’ free TV channel. The live streaming is great for Q&A platforms and fun behind the scenes videos. In 2016 your business must have a Periscope channel as live streaming social media platforms have become very powerful.

It is clear that social media engagement on social media platforms is no longer optional for businesses and brands. Some small business and medium size business have failed to realize that. Social media is a part of big corporate’s business and marketing plan and budget because it works.

Is your business using social media effectively for social proof and SEO? Click to Tweet

You may also like: //www.topclassprinting.com/how-social-media-can-help-your-business-in-2016/

If you’re in Miami or Doral area stop into our office for a social media or web design consultation.

Capucine Rismay