30 days seo challenge - learn seo

30 Days SEO Marketing Challenge – Learn SEO Guide for more sales and traffic

This challenge assumes you already have some kind of website, hopefully not the free kind that does not lets you properly edit the content. WordPress is the best system to have and use (our examples will be based on this) but others like Squarespace, Wix, and Joomla are a good start. If you have an older site that doesn’t allow you to edit your site, this challenge may not be for you and contact us for a new website.

Stepping into the 21st century is already a challenge in itself for many businesses who fail to see the direction of marketing and how important is growth and sustainability. Younger generations are more used to certain styles of websites and navigation. Thus, sticking to old ways and thinking your business is the exception will send you to failure.

If you need any assistance with any of these steps, don’t hesitate to send us an email and we will try and help or at least point you in the right direction. Youtube has tons of videos for almost all different kinds of websites. You can also just contact us to do all the work for you as well.

Local Business Listing

1. Register on or claim your Google My Business Page: (Google Maps info)

2.  Claim or Register the major citations: Some popular citations are Yellow Pages, FourSquare, Yelp, Merchant Circle. There are hundreds on these but let’s start here. Fill these out as completely as possible including images of your location, products or whatever you can do describe your business.

3. Sign up for Google analytics and search console: This is how you track your traffic, progress and any possible search errors on your website.

4. Register your business on Facebook: Complete your profile with your contact info, basic services, location, and number, along with at least 2 posts.

Keyword and Competitor Research

5. Competitor research: Type in your ideal keyword or industry plus your city name in Google. The top 5 are probably going to be your biggest competition to worry about. Study their website, content, page titles, they are ranking well so they must be doing something right.

6. Keyword research: A good place to start is google.com see what your competition is using in their titles and in their content. You can also look up Google’s Keyword Planner which gives great ideas for keywords and related keywords.

7. Edit page titles: Probably one of the most overlooked issues that can make your site rank very quickly. The basic structure of your titles should be your “keyword + city (if not already in your keyword) – (yes dash) your company name and if there is space another keyword or supplemental information to describe your business.

8. Alt tags or image tags: This basically means alternate text, this is what Google actually reads. It would be great if Google had eyes and knew exactly what our photo was about but it cant so this text tells your story. Normally you would add whatever your main keywords are in the alt tag area.

SEO Meta Tags

9. Meta tags: This is basically a short description of your pages. A homepage is a general description and other are more specific to that page. Always make sure include keywords and city if you’re trying to get local traffic.

10. Content writing: Your homepage is the most important page as that is the one that gets most of the traffic. You want to make sure it has at least 400 words which should include your keywords plus mention your city several times.

11. Be active on social media: On Instagram, add friends and potential clients. Give them some likes and comments. Add new images of your products or services. Do this also on your facebook page. Indulge in more and more social media activities to promote your business. Make sure to share your website to start getting traffic. Try to do this at least 2-3 times a week.

12. Ask clients for reviews: Send them to your Yelp and especially Google My Business Page. Everyone searches for stuff on Google, especially for local businesses, and that is where the first 3 sites show up. Business with reviews looks best.

13. Url structure: It is very important that your URLs include your keyword as that is part of what Google looks for. Make sure to change your page names to help in being found.

14. Write blogs or additional content pages: Although you may think that you are not a blogger but, content really just brings traffic. This traffic may not even lead to a sale but google will see you as an authority in your field which helps you rank.

15. Internal links: Within your content, put links to other pages, this helps pass what we call “link juice” to other pages.

Create Quality Backlinks

16. Get backlinks: If you are a part of any chamber of commerce, groups or have friends with a website, get a link from them. If your friends happen to be a competitor those are the best links, sounds crazy but that’s what they want.

17. Improve old content: Google hates “thin pages”. These are basically pages with just images and one sentence. They like to see at least 400 words per page.

18. Sitemaps: This step is very important because this basically tells Google the structure of your website. It tells that your site starts here and these are the subpages. Google will check this often to see what’s new.

19. If you have not done so already, create a youtube channel: I know you may be scared now but putting a face to your business is great. It does has to be long. Things like a virtual tour, your process or even just live demos of your products are good. Share this on social media and add to your website.

20. Add social links to your website: Add logos and links to your social media profiles.

21. Mobile friendliness of your website: Although this step is hard to fix on some older sites there are ways to create mini sites that redirect to a mobile version of your site. Google prefers just having a responsive site, i.e. a site that adjusts properly to the device or screen size.

22. Site speed: Do a speed test on sites like Pingdom. Google wants your site to load in under 2 seconds. Sometimes this can be tough depending on the type of site you have but there are ways to fix this. Google Page Speed insights pretty much can tell you exactly what they want from you.

23. Speed up your website: If you’re a WordPress user, things like cache plugins reduce the need to reload all of your site’s data once stored in the browser. This reduced the reload time. Another quick fix is plugins like smush that compress image size, as that is normally one of the biggest factors in loading your site.

24. UI or design of your site: I know you may not be a designer but try and use appealing and quality images that relate to your business. The basic home page should be like the following: Menu, nice image header, call to action (what you want them to do, like a call, fill out a form), services, products and in the footer area your address, links, faq, policies etc.

25. Email marketing: Put together a quick newsletter and push them to your website and ask for referrals. Include blog topics, social media icons.

26. Get more citations: This is something that you started on day 2 but this is very powerful to help rank and get more traffic from all the major directories. You can find a list here of more sites where you can put your information. Remember Google likes links and this is free backlinks to your website.

27. Google Adwords: This is a great way to get instant traffic. You basically create some ads which are just text page, basically, a short description of your company, enter some keywords, set your monthly budget and when someone clicks on your add google takes a cut.

28. Facebook ads: This is same as above but with a twist. It targets more on a specific type of audience vs someone who is looking for a specific item.

29. SSL protect your website: This makes your website safer for people and browsers. Browsers like Chrome actually penalize you and tell people your site is not secure which scares people away. SSL also gives your website a boost in rankings partially due to above reasons.

30. Review your google analytics and search console: This part may be a bit confusing but there are many videos to help with this.

Hopefully, if you have done these works correctly, you should already start to see more traffic. It is important to see how you are doing. This not only makes you sure that you’re improving but also gives you an insight into how people are finding you, what terms they are finding you for and also their demographic info like mac, pc, desktop, and mobile.

Social-Media-Marketing-Webdesignplusseo.com

Social media marketing for your business in 2018 is a must

Why your business needs a social media marketing in 2018

Stuck in the past

Some business owners, usually older businesses are reluctant about social media marketing use for their business and believe it to be non-important. Well they are dead wrong for two very important reasons. Reason number one, that’s where your clients and prospects are spending a majority of their time. Reason number two is simply because Google says so and Google rules internet searches. (more…)

Web Design and SEO Services

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The Power of Social Media Marketing Web Design and SEO

The Power of Social Media Marketing

1: Defining social media marketing
2: Understanding why you need social media for your business
3: The 8 steps to creating a social media strategy plan
4: How can you track ROI with social media marketing
 
Introduction:
 
Firstly, social media is not going anywhere. So, the only decision you need to make is to embrace it. Therefore, accept all that it can offer your business or dismiss it. Also, it can let your competition run you out of business while they increase their social media presence. However, understand that you do need a social media marketing plan. Furthermore, Posting pictures on your personal page and handling a business social media pages are far from being the same.
 
Probably, consumers are already online shopping and interacting with brands. So, why not yours!
Power of Social Media Marketing
 
Consumers are already online shopping and interacting with brands, why not yours! Click to Tweet

Social Media Marketing is a form of marketing that delivers promotional marketing messages to the consumers with the help of internet. Also, Social Media Marketing involves the use of web-based channels to promote company’s brand, products, or services to its potential customers. Hence, The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. Thus, Social Media Marketing helps in taking your business to great heights.

The Power of Social Media Marketing lies in the following benefits-

  • Increases brand awareness

Since Social Media has an immense reach, marketing on social media will help you address a larger audience base and attract your potential customer base.

  • Drives more traffic to your website

As you create a social media profile, you instantly enter within the range of your potential users. Furthermore, Social Media Marketing is all about adopting promotional strategies that directly help in driving more traffic to your website.

  • Your ranking increases on the search engines

When you hire a skilled SEO Service provider, they make all possible efforts in increasing your ranking in the search engines. Hence, Once your ranking increases you automatically start getting more customers.

  • More users become your customers

When a user visits your Social Media page and gets to know about your services, he will visit your website as well. Thus, This needs a proper Social Media Marketing Strategy to promote your brand.

  • A loyal customer base

People these days use Social Media to give their reviews or compliments on your brand. Therefore, The more your brand will be talked about the more customer base will get attracted to you.

  • Social media marketing is inexpensive

Since Creating an account on any social media platform is absolutely free. Also, It takes hardly 10 minutes to create a profile. So, When your profile starts engaging users, you can use the paid services of various platforms to reach a vast audience. Furthermore, It is comparatively cheaper than print media.

Social Media Info-graphics Facts

Social Media Infographics Facts: Such as Facebook, Instagram and Pinterest.

Infographics provide many facts and ways to understand the social media platforms like Pinterest, Twitter, Facebook, Instagram, Google+ and LinkedIn. Here you will find some nice social media infographics.

What are Social Media Infographics:

Infographics are a way of presenting any information or knowledge graphically.  Also, Infographics are a compelling and attractive way of putting forward any information. It makes it fun for the readers to go through such Social Media Infographics. At the same time, they also get information about any particular thing. Infographic has an attractive look. Thus, people share it more on social media. Anyone who visits a website will first notice its graphics and then move forward to the content. So the web pages have to be interactive enough to attract more users. Infographics serve this purpose well. The company logo is embedded in an infographic. It helps to create a brand awareness and make a place among the users.

Today the craze for social media is spreading hugely. Every other person is a part of one or more social media platforms. Thus, people who are new to the world of internet want to know more and more about the different social media platforms and what all services they provide.

So here in this section, we try to give some facts and tips about these social media platforms with the help of variously related infographics.

 

Social media infographics facts info grapics facebook instagram pinterest linkedin twitter

According to the recent Hubspot Survey, 34% of marketers agree that visuals are the most important assets in a content. Infographics look attractive and are informative at the same time. There are many reasons to use them, like-

  • Appearance

People love facts, figures, and statistics. Having an attractive graphics or image acts as the cherry on the top.

  • Easy to view

Human eyes are easily get attracted to some visual treat, and infographics serve the purpose. They immediately catch the attention of the viewer.

  • Viral Capabilities

Due to its attractive look and feel, users tend to share it immensely and thus it becomes quickly viral on the online platforms.

  • Vast coverage

Since the infographics are present on a digital platform, they have the capacity to reach out at a global level. This is something print media cannot do.

  • Brand Awareness

If you have an infographic for your brand with the logo and brand name embedded in it, you will get a larger audience coverage.

  • Increases traffic

The attractive look of an infographic helps in driving in more traffic. More potential customers will visit your website.

  • Compliments Search Engine Optimisation (SEO)

When more people visit your website, you automatically get ranked high on the search engine page rankings.

Google Plus For Business, Top 4 Reasons Why You Should Use It 1

Google Plus For Business, Top 4 Reasons Why You Should Use It

Infographic: Top 4 Reasons Why You Should Use Google Plus For Your Business

Google Plus for business is a very important part of SEO for a business’ web development. If your business does not have a Google Plus business page you must create one today. A Google Plus page for business is the most important platform for SEO (search engine optimization) because it is owned by Google. This page will help you rank higher in the search engines.

Google Plus For Business

Here are the top 4 reasons why you should use Google Plus for business:

Owned by Google

Google owns Google Plus for Business

Your business page gets indexed by search engines because Google owns Google Plus. This page is very important for your business SEO.

Local

Very easy and inexpensive

Your Google Plus business page allows your customers and prospects to find you locally through Google search. Most searches on Google Plus are for local physical addresses, reviews, and telephone number. This makes it great for local SEO as well.

Reviews

Shows you are trustworthy

Having Google Plus reviews sets you apart from the competition when you come up in searches. As a result, it shows clients and prospects you are a real business and trustworthy to work with.  Hence, this will allow you to close more deals.

Increase SEO

Generate more data

Google owns Google plus. Thus, it crawls your  Google Plus Page more. So the more data available on Google Plus, the more SEO exposure you can get. Therefore, create your Google Plus business page and stay active on the platform.

In conclusion, Google Plus for business is a must and creating a Google Plus business page is important but it is also a small part of your business SEO and web development efforts. If you are not sure how to appropriately set up your Google Plus business page feel free to contact us and we will be happy to help.

Capucine Rismay

Top 9 best social media platforms for your business 2

Top 9 best social media platforms for your business

social media platforms

Top 9 best social media platforms for your business

Social media platforms are no longer for personal use only. Now, businesses and brands use social media as a part of their customer nurturing, client acquisition, marketing, and branding. A business, whether a small business or big corporation cannot afford to not be on social media platforms. 

SEO, search engine optimization now highly ranks social. Click to Tweet
. Hence, the more engaged you are on your social media platforms, the better your social proof and ranking. So, here are the 9 best social media platforms to use for your business or brand:

Facebook

Facebook Fan PageUndoubtedly, Facebook is by far the biggest social media platforms. It is not only popular for personal use but for business as well. also, Facebook allows you to create a Facebook business page. They have also introduced a “Facebook local” option which is great for local businesses and local SEO. Thus, Every business should use their Facebook business page to engage with clients and prospects. So, use your page to share company news, valuable industry related information, behind the scenes pictures, new product launch, and more. Therefore, your business must have an updated Facebook business page and is not an option but mandatory.

Twitter

Twitter PageTwitter allows you to connect with your clients and prospects in 140 characters. It is the platform for businesses to communicate live with their followers; like texting. Using Twitter for business gives your company or brand a personal interaction. You can also use Twitter to advertise specials, events, company news, and more.

Google+

Google Plus PageAlthough Google+ is not so much used as a social media platform it cannot be ignored by businesses due to SEO ranking. The platform is owned by Google, the biggest online search engine. For a business, especially local business not to have an updated business Google+ page is just an SEO no, no. Share professional information on this platform; videos are also great here.

Pinterest

Business on PinterestYes, Pinterest is not just for clothes and food recipes. Pinterest is actually one of the biggest growing social media platforms and underused by businesses and brands. Pinterest can be utilized by any type of business, not only because it now allows direct shopping options but for its SEO power. If you don’t have a business Pinterest page, get one today.

Snapchat

Business with SnapchatOkay, Snapchat is a tricky one, but it has grown greatly in 2016. Businesses and brands use it for behind the scenes updates, quick look at new product launches and just checking in videos. Snapchat does have a millennial audience so if that is your target, open an account immediately.

LinkedIn

LinkedIn is the social media platform for professionals. You need to have a personal page and a business LinkedIn page. It is the place for more professional content and serious conversations. Your personal page should be current and your business page should be updated with fresh content. The SEO power of LinkedIn is also big, so don’t miss out.

Instagram

Instagram for BusinessInstagram is all about images so get creative and share breathtaking pictures. You could share product images, people interacting with your products, behind the scenes, and more. Instagram is very visual and all about the hashtags. Your business should connect with influencers, connect with their followers, and use geotagging for local SEO.

YouTube

Youtube for businessYouTube is all about videos and people have even created TV channels for their brands and business on it. Think about it, you can create hundreds of videos and host them for free. Also, let’s not forget Google, the biggest online search engine owns the platforms, making it an SEO must. You can record mini “how to” videos, commercials, etc. Thus, every business needs to have a YouTube channel and create some quality videos for it.

Periscope

Business with PeriscopePeriscope is a live stream channel that allows you to connect instantly with your audience. Think about Periscope as your business’ free TV channel. The live streaming is great for Q&A platforms and fun behind the scenes videos. In 2016 your business must have a Periscope channel as live streaming social media platforms have become very powerful.

It is clear that social media engagement on social media platforms is no longer optional for businesses and brands. Some small business and medium size business have failed to realize that. Social media is a part of big corporate’s business and marketing plan and budget because it works.

Is your business using social media effectively for social proof and SEO? Click to Tweet

You may also like: //www.topclassprinting.com/how-social-media-can-help-your-business-in-2016/

If you’re in Miami or Doral area stop into our office for a social media or web design consultation.

Capucine Rismay

5 Best SEO Tips for your Facebook Business Fan Page 3

5 Best SEO Tips for your Facebook Business Fan Page

5 Best SEO Tips for your Facebook Business Fan PageCreating a Facebook business fan page might seem simple, but there is more to it then hitting the “create page” button and filling out spaces. Your Facebook business fan page represents your business online. It is an extension of your online marketing, and it counts greatly towards your online ranking. You Facebook business page is important and so treat it accordingly.

1/ Pick the best name for your Facebook page

Choosing your name for your Facebook page may sound simple and like a no-brainer but there is a science to it. Your Facebook name is a part of your SEO and should be relevant to your business name and also try to include a keyword in it. What you should keep in mind is, avoid making it too spammy. It should be an organic extension to your online marketing.

2/ Claim your Facebook business fan page URL

Claim your Facebook URL because it is heavily weighted in search engines algorithms. It is best to have it same as your company name if possible. But if not, use the same concept with your company name and a keyword. Many people do not think of claiming their Facebook’s page name and lose increase in search engine’s ranking because of it.

3/ Optimize your Facebook page

Just like any online marketing efforts, optimize your Facebook page also. Add your keywords to your Facebook business fan page in the description, about section, mission, and services. These sections are searched as SEO components so write it accordingly.

4/ Backlink your Facebook page

Use backlinks to navigate back to your Facebook business fan page by adding your URL online. You can simply do it with basics such as, on your website, your other business social media channels, your business blog, and anywhere else you can. Creating backlink for your Facebook page works the same as for your website. It creates organic links and increases your SEO efforts, ranking you higher.

5/ Optimize your Facebook’s page status

Facebook for Business

Just like on your blog and any marketing efforts, the beginning of your Facebook status updates must contain keywords. These are the first words to be crawled by the search engines and being used as your Meta words. For instance, if you share a blog post, always use your SEO friendly title and link it back to your blog with a backlink. For example, Quick blog preview with a read more “your website URL” sending the reader back to your blog. Bonus: The more people click on the link, the more organic credibility it gives your website.

Optimize all your online marketing efforts and include SEO practices. Keep your keywords consistent and do your research. It should seem natural and not spammy. Don’t seem like you are trying too hard to throw in keywords in random places. If you have any questions or comments share them with us on our Facebook business fan page: //www.facebook.com/WebDesignPlusSeo.

Capucine Rismay

facebook-fan-page

What is the Need for Facebook Management Services?

Facebook Management Services

Facebook is not just a place to meet long-lost friends, relatives, and colleagues. It is an excellent medium to promote your business venture, generate leads and earn more money. Unlike its counterparts, 845 million users from across the world use Facebook.

All you need is an impactful marketing campaign to convert a majority of these users into your prospective customers. A firm offering first-rate Facebook management services can help you. It will use the social media to your advantage and speedily expand your customer base.

Facebook Management Services

Facebook management services are ideal for companies that are in search of a new spectrum of a target audience. They are also invaluable for businesses that are intending to build up their brand online. The social network offers a multitude of tools. Use these tools effectively to engage the prospects deeply with your products or services. Thus, you can persuade them to become your loyal customers.

The experts from the company will work closely with you. They try to find out about the impact of your current social marketing campaign, goals and objectives of your business. The information will help them to formulate a roadmap for reaping rich dividends from Facebook.

A profile is created for your business, once the research is over. The company will use different features of Facebook like photos, videos, contests etc to attract and mesmerize the targeted audience.  Additionally, through Facebook ads and community management, the company will extensively promote your business venture all over the internet. According to factors like social activities and viral reach, the service provider will frequently optimize and maintain Facebook marketing campaign. This technique will uphold and enhance its effectiveness.

 

Why go for Facebook Management services?

Users spend a lot of time on FacebookSince Facebook is used almost on a daily basis by everyone, users will know about your online presence.

It is the cheapest form of advertising– All you need to do is just create a Facebook profile for your business and you are good to go. And, all this can be done for free!

Facebook advertising shows fast results– As soon as you create a Facebook page, It shows immediate results and drives in more traffic.

Increased Brand Awareness– It is a great way to tell people what you intend to offer them. The more your brand will be familiar to them, the more benefits it will reflect on your business.

Increased traffic– It is advisable to provide a backlink to your website on your Facebook page. It will help in driving more potential users to your website.

Facebook is a medium where you can find different strata of customers with ease, and with the help of superlative Facebook management services, you can spread brand awareness far and wide. Once the customers from national and international regions start to trickle in, your profit margin will inflate rapidly. Thus, you have no other option than to expand your business venture. Hence, do not ignore or undermine the significance of Facebook management services.