Day 2: Register on Major Citations
Apart from claiming your Google Business Page, it is also important to claim your business on other major citations. Citation means mentioning the name, address, and phone number of your business online. It can be done on any local business directory, social media or any website. It mostly helps in Local SEO. It lets the customers the best available businesses in and around their locality. you can attract a huge customer base from these citations.
There are many top citations available like:
www.yell.com
www.yelp.com
www.foursquare.com
www.facebook.com
www.bingplaces.com
www.192.com
www.thomsonlocal.com
www.hotfrog.com
www.opendi.com
www.118.com, and more
When registering for a citation, you may be asked to enter various details about your business. Enter these details completely and correctly. Verify your phone number and email id where needed. Entering accurate and full business details will help you get ranked by Google correctly. Most of the citations ask you to enter details like:
- Business Name
- Business categories
- Hours of operation
- Driving directions
- Business description
- Images and Videos
- Payment forms accepted
- Taglines
- Links to social and other forms of media
- Email addresses
Benefits of Citations :
1. It works as a great publicity campaign. The more will your online presence be, more will be your chances of attracting new customers.
2. It will increase your local ranking on Google. When a user will search for any product or service near him and you also provide those services, there might be chances that Google will show up your citations. Thus it helps in Local SEO.
3. Citations usually include a map depending on the address you enter. This helps the customers in reaching you easily and conveniently, thus enhancing user experience.
4. It is an affordable service. Most of the citations register your business free of cost.
How to register for a Citation:
Though there are many citations, each of which has different steps of registering. The basic steps are same for almost each. Here we will be explaining this with the help of an example from HotFrog, a top citation.
Once you have signed up for various citations, start using Google Analytics as well. This helps you in analyzing the traffic on your site. Learn about this in our next article.
