Day 25: Email marketing

Email marketing is getting your website viewers to subscribe to your newsletters so that each time there is any new content on your website, they can be notified by email. Email marketing helps a great deal in getting your website a good position in SERPs. It is the most cost-effective way of engaging with your clients and customers. The content of your email body should be strong enough that will make the user click on your link. If done correctly, email marketing can give you high ROI. It is one of the best ways of interacting and communicating with your clients. You can include a call to action in your emails that urges the users to click on the link.

Email marketing has positive impacts on your website, such as:

1. You can increase the link building. You can ask your users to link to your posts. You can send the links of your posts in the newsletters and make it easy for your users to link your post in their content. This gives you more exposure.

2. Newsletters enhance your user engagement. When you link your posts in the newsletters, it makes your users return to your website again and again The user comments on your website or when they share your content is a good engaging factor. You can also give the links to your social media accounts so that the users can go through them and leave their comments there as well.

3. The main reason for email marketing is obviously content promotion. You can tell your users about your new content in your newsletters. The more users the users spend time on your site, the more will be your site reputation.

The one major benefit with newsletters is that you can even reuse them when needed. If your newsletter content letter is good, you can use it as a separate blog post also. If your newsletters are long, just use the same content as your blog and insert the relevant links. If your newsletters are short, you can take up 3 to 4 related ones and combine them in a way that it gives a new blog content.

Have a look at some tips to optimize your email marketing for SEO:

1. Increase the audience of your newsletters- Do not confine your content of newsletters to the users who get the email. As discussed above, you can use your content as a separate blog and publish it as your blog posts so that everybody can read them. If your content is not big enough for a blog post, consider adding some new related content in it or combine 3 to 4 contents. Add images and links to it to make it more attractive.
You can also save your newsletters by archiving them. Make your emails online and add the link to your blog in it.

2. Add canonical tags- You can add the canonical tags in the HTML code of your email archive page. This way you can prevent the crawlers from going to any similar content page. You can easily tell Google what url your want get displayed in the SERP for the page.

3. Customer reviews via email- You can ask the users to send you feedback for your business. This may help you increase your local ranking. You also get to know what your customers expect from you and what are your areas of improvement.

4. Quality backlinks-

Let us suppose you write a blog post. When you send its link to the users and if they like it, they may link your content to something relatable they write. This may give you a good amount of backlinks.

5. Use fewer images and more text- While your newsletter is confined to just the emails, you can use more images to get instant user attention. But once you decide to make it public, use more of text in the blog. Make sure you add relevant keywords to it.

Email marketing is a simple yet effective way to enhance your SEO. Use it properly to get the best out of it. In our next article, read about how citation helps in SEO.