Day 28: Facebook Ads

Needless to say, Facebook is the most widely used social media platform used across the globe. With such a huge follower base, Facebook is the greatest way of advertisement. You can use Facebook to increase your business reach. More than 2 billion people use Facebook, so you yourself can gauge the power of Facebook.

How to create a Facebook Ad?

Step 1: Login to your facebook account and in the upper right corner click on the triangle shape menu.

Step 2: In the menu section, click on the “create ads” option.

Step 3: Choose Traffic objective and click Create Ad Account.

Step 4: Enter the basic details like your country, the currency used for billing, time zone, and Facebook Ad account. Click Continue.

Step 5: Click continue in the next dialog box.

Step 6: In the next box, choose the single format you want to, select the images, write your description in the text box and then click on “place order”.

Step 7: Select your payment method and click on continue.

What a good Facebook Ad looks like?
1. It should be visually appealing- Visually appealing content gathers the maximum attention on any social media platform. Pay attention to what images are you using in your ad. The image should be related to the product or service you are creating the ad for. Use bold and attractive background images.
2. Short and simple ads- People usually do not like reading something boring and long. Try to be short with your ad title, 4 words are best. For the link description, 15 words are enough. Try adding information in your images more than the content. 

3. Call to action-If you are selling something, you can add a CTA that links to the related product. With the proper CTA, you can make them download something or contact you.

Benefits of using Facebook for your business:

1. Target your desired audience– Unlike printed ads, you can clearly decide your target audience and who will see your ads. So you can get the desired traffic to your site. You can target your audience based on anything like location, gender, age, interest, job titles, etc. Facebook ads are usually placed on those user profiles who have searched for the related items recently.
2. Effective link building– When your followers share your links to different platforms forums, other social media sites, blogs and comment sections, etc your link building increases. It directly benefits your site SEO. This will also increase your site traffic. Make your ad content effective enough so that more and more people like it and thus share it.
3. Control your budget– You can control the expenditure on your ads by choosing what you are comfortable with. Even with a little investment in your Facebook ad,  you can go a long way. Thus the users can see your advertisement for a long time.
4. Communication– You can easily interact with your customers and solve their queries. This way customer thinks that they are valuable to you and thus show more trust in your business and products.

Thus, using Facebook in the right manner can help you reach out to many potential customers. The more appealing your ad will be, the more will the users want to take up your services. Facebook is an easy and effective way of promoting your business and selling your products and services.