How to Get More Local Business: Proven Strategies to Drive Local Traffic and Leads

Running a business and attracting local customers is not easy. You’ve got competition all around. But here’s the thing: with the right tools, your business can stand out and thrive.

At Web Design Plus SEO, we specialize in helping businesses grow. Whether you need a solid website, local SEO, or lead generation services, we’ve got you covered. Let’s dive into how you can get more local business—whether you’re based in Miami or anywhere else—and how we can help with every step.

Focus on Local SEO

You’ve heard it before: local SEO is the way to bring in customers. But what does it really mean? Simply put, it’s about making sure your business shows up when locals search for services like yours.

1. Optimize Your Google Business Profile

The most important local SEO tool you can use is your Google Business Profile. It’s free, and it ensures your business appears on Google Maps and local search results.

• Make sure your business information is accurate (name, address, phone number).
• Add high-quality images of your business or services.
• Post updates and promotions regularly.
• Encourage customers to leave reviews.

At Web Design Plus SEO, we manage your Google Business Profile to make sure it’s fully optimized. Need help with it? Contact us today.

2. Use Local Keywords on Your Website

When people search for services, they often include location-specific terms like “best pizza in Miami” or “plumber near me.” That’s where local keywords come in. You should:

• Use location-based keywords on your site’s homepage and services pages.
• Create localized landing pages for different cities or neighborhoods. For example, affordable web design in Brickell.

3. Build Local Citations

Citations are mentions of your business name, address, and phone number (NAP) on directories like Yelp, YellowPages, and TripAdvisor. These local citations build trust and help boost your local search rankings. We help get your business listed in high-authority local directories.

Create a Website that Converts

No matter how much traffic you drive, it’s pointless if your website doesn’t convert visitors into customers. Here’s how to make your website work for you.

1. Fast, Mobile-Friendly Website

Almost 60% of searches happen on mobile. If your website isn’t mobile-optimized, potential customers will leave before they even see your services.

• Ensure your website is fast and responsive.
• Implement easy-to-use navigation.
• Have clear calls-to-action (CTAs) like “Call Now” or “Get a Free Quote” on every page.

At Web Design Plus SEO, we offer affordable web design services that are built for speed and conversions. Need help optimizing your website? Check out our services.

2. Conversion-Focused Design

Your website should be designed to guide users toward your end goal—whether that’s getting them to call you, fill out a form, or make a purchase. We focus on:

• Placing CTAs strategically across the site.
• Ensuring easy access to contact forms or phone numbers.
• Using trust signals like testimonials, certifications, and client logos to build credibility.

Need a website revamp? Learn more here.

Drive More Leads with Cold Outreach

Relying only on organic traffic can take time, so we recommend cold outreach as part of your strategy to get more business quickly. We provide specialized cold outreach services, such as:

1. Cold Email Campaigns

We run targeted email campaigns that reach the right people. By tailoring the content, we increase engagement and responses.

• Hyper-targeted lists: We find leads based on location, industry, or company size.
• Personalized outreach: Each email is crafted to resonate with your prospect, increasing the chance of a response.

2. LinkedIn Outreach

LinkedIn is ideal for B2B businesses looking for local connections. We help set up LinkedIn outreach campaigns targeting decision-makers, making sure you connect with people ready to do business.

Cold outreach can be highly effective, but it takes precision. Want to learn more? Let’s talk.

Run Local Ads to Attract Nearby Customers

If you’re looking for immediate traffic, running ads is your best bet. The best part? You can target ads to your local area, ensuring they only reach people nearby.

1. Facebook and Instagram Ads

These platforms allow you to create ads that reach specific audiences based on location, interests, and behaviors.

• Target ads within a specific radius of your business.
• Promote local events or offers.

2. Google Local Search Ads

These are the ads that show up at the top of search results when someone looks for a service in your area. If you’re running a plumbing service in Miami, your ad will pop up when someone searches “plumber near me.”

• Bid on local keywords like “best dentist in Brickell.”
• Run geo-targeted ads that show only to people in specific neighborhoods.

Need help setting up ads? Our digital marketing team specializes in crafting local ad campaigns that bring in business. Learn more.

Manage Your Online Reputation with Reviews

Customers trust online reviews. In fact, 90% of customers read reviews before visiting a business. That means your reputation online matters more than ever.

1. Automate Review Requests

We set up systems that automatically request reviews after a customer interacts with your business. The more reviews you get, the higher you’ll rank in local searches.

• Request reviews via email or SMS.
• Make it easy for customers to leave reviews on Google, Yelp, and Facebook.

2. Respond to Reviews

Whether you get a glowing 5-star review or negative feedback, responding is crucial. Customers trust businesses that engage with reviews. We help manage your online reputation and craft responses that build trust.

Struggling with review management? We handle everything from getting reviews to responding on your behalf. Get started.

Hyper-Targeted Content for Local Engagement

Creating content that resonates with your local audience positions you as a go-to expert in your area. We can help with:

• Blog posts about local events or industry trends. For example, see our blog on dominating local SEO.
• Video marketing that showcases your services or offers tutorials.

Final Thoughts: Need Help Getting More Local Business?

Getting more local business isn’t rocket science—it just takes the right strategies. At Web Design Plus SEO, we help businesses drive more traffic, convert leads, and grow their local presence with proven digital marketing tactics.

Whether you need help with local SEO, web design, or lead generation, we’ve got you covered. Ready to take your business to the next level? Contact us today!