Day 4 : Register your business on Facebook

Facebook is something that does not need any introduction. People of every age and from every corner of the world know what Facebook is. Talking about the digital platform, Facebook has the widest audience base. You can connect to literally anybody on facebook and share your posts, videos, photos and even location.

People these days use Facebook to increase their social circle and connect with people from different corners and cultures of worlds. Facebook not just serves our individual needs, but it can also be used to promote your business.

Apart from building individual profiles, Facebook also gives you the option to set up a business page. Using its features to the fullest, You can put up the images and videos or your business on your page, your latest offers, create events and a lot more.

It is very easy to set up a Facebook business page:

1. 1. When you open the signup page on Facebook, click on the “create a page” option and choose the category most relevant to your business. Fill up the required information and click on “Get Started”
   2. Add attractive and good quality photos and videos of your business on your page. Upload a cover photo and cover photo.
   3. Add a brief description of your business. It should be such that the users who visit your profile may know what services or products you offer.
   4. Choose an appropriate username. Username can have your company name or any such words that best relate to your business.

1. Once you are done with writing your username, your page is created. You can now add more details about your business like address, phone number, website, time, etc in your about us section.
2. Write your first post and start interacting with people so that when someone visits your page he gets some quality content.
3. Start inviting people and engaging with them. Invite people to like your page, spread the word. Engage them with your page content. Keep your page up to date.

Why is it important to have a Facebook Business Page?

Easy customer interactions:

Once people start coming to your page and start liking your posts, starts interacting with them. If they put up any queries regarding your posts or products, answer them correctly. post new offers about your services. You can have a direct conversation with your audience.

Dedicated customers and followers:

Once you start a page on Facebook, you start getting likes and followers. If these people are satisfied with your products, they might become a dedicated fan base. You can build a community for yourself. Just keep putting up good campaigns, posts, photos and videos etc to your business page so that more audience is attracted towards you.

Helps in SEO:

All the posts and links you create on Facebook have higher chances of getting indexed by Google since Facebook is a worldwide authority. The more is your online presence, more will be your customer base. Having a Facebook page tells Google that yours is a trustworthy brand.

Viral Promotion of your products and services:

This is something we all already know probably. If you want to make something viral online, just post it on facebook. If people like your stuff, they will definitely share it, thus more and more people will know about your page.

Facebook paid ads:

You can also opt for Facebook paid campaigns. Paid campaigns are generally visible to a larger audience base and are not just limited to the people who follow your business page.

Cost – effective marketing strategy:

Small- business owners can benefit the most from it. If your budget is limited, you can easily do your promotional activities on Facebook with less than half the cost of marketing spend on other marketing strategies.

You can even provide customer support through your page. If people have any queries or problems, you can instantly solve them. This is more time-efficient.
There are more than just the above-mentioned benefits of using a facebook page. Register for it now, and you will realize this.  You can easily find out what products are the users really searching for or what new products do they expect. Be up to date and interactive on your business page and in no time you can develop a large customer base.

Once you develop a customer base, it is necessary to know what other businesses do you have competition from. It is essential to know who your competitors are so that you can decide your promotion and marketing strategies. This can be done by competitor research. We shall discuss this in detail in our upcoming article.