Day 27: Google Adwords
Google Adwords is an advertising tool by Google wherein advertisers do bid for certain keywords. This results in the clickable ads on Google search result for the advertiser. It is the mode of money for Google through searches. Adwords can be very beneficial for your business if you do not invest in wrong keywords and target on the keywords relevant to your business. Adwords are very valuable in finding the right keywords for your business. It is an excellent way to get traffic to your site by clicking on the ads. The pay per click (PPC) program by AdWords helps in getting local, national and international traffic to your site.
You can even choose the location you want your PPC ad to be displayed. You can easily target your local audience so that you get more local traffic to your site. You can also disable the locations where you do not want your ad to be displayed.
Reasons why should you use Adwords for your business:
1. Affordable sign-up: You can sign up on AdWords with a very less investment. Later on, you can bid on the keywords relevant to you. After you have signed up, you are billed after every click on your ad. No billing is done if there is no click. Thus, you do not have to pay if there is no traffic to your website through ads.
2. Prevent overspending: You can set your budget with AdWords so that you do not overspend on your campaigns. You can choose your priority of keywords and decide where you want to invest more, where less depending on the keyword performance. You can remove any keyword from your campaign if it is not performing well so that you do not have to invest money in the wrong place.
3. Targeted site traffic: The ads come up with a relevant title and description. If your title and description are clear, a more focused and serious traffic will be generated for your site that may actually serve a valuable purpose. You can also focus on a location-oriented traffic. You can define specific keywords for specific locations.
4. Instant Traffic: Ads are shown on the top of every search result. Its top position increases its chances of being clicked and hence you get an instant traffic.
5. Track your results: You can track the outcome of your campaigns on Google analytics. This may help you in deciding the steps you need to take in future for better results.
6. Suggests the right keywords: AdWords also suggest the relevant keywords for your campaign that may bring you a good result. It suggests the high volume keywords that are most searched by the users. Thus, including such keywords in your ad may bring you more traffic. You can also include the phrase matches in your ad as suggested by AdWords.
Therefore, by investing in AdWords wisely, you can easily get increased traffic and better results.