Day 19: Create Your Youtube Channel

Youtube is the second largest search engine in the world. This reason itself is enough to convince you to have a Youtube channel for your business. It helps to raise awareness of your brand; the video also helps in building trust and respect in your brand and can increase website conversion rates significantly. You can include things like a virtual tour, your process or even just live demos of your products in your youtube videos. Add just anything significantly related to your business on your youtube videos. Let us discuss why having a Youtube channel for your business is important for your site SEO:

1. Many people do not really know that Youtube too is a search engine. It is the second largest search engines in the world, as already stated. You can understand the power of youtube by the fact that every minute a content of more than 100 hours video is uploaded to Youtube. Optimize your video for SEO to get huge site traffic.
2. Google owns Youtube. So it will automatically give higher rank to videos that are SEO optimized. Even a video can have an authority just like any other content on the web. So work towards getting higher authority for your videos to get better ranking.
3. Google can easily transcribe your video on Youtube.
4. The conversion rate of your website can significantly increase if there is an embedded video on your website. Video helps in instilling trust in your users is the owner of the business is the voice of the video.
5. Videos have the maximum tendency to get viral. If users like any video, they usually share it on their social networking profiles, thus giving a big social exposure.

Having a youtube profile is a major step towards getting better ranking for your website on all search engines. It important to keep your youtube profile updated. Write an overview of your company and what it serves. You can link your other social profiles like Google+, Twitter. Facebook, etc to your profile.

Have a look at the given points for better Youtube SEO:

1. It is not necessary that how many people clicked on your video. What matters is the duration of your video watched by users. The longer and interactive your video will be, the better will be your reputation with Google.
2. You can take help of “Google Trends” to know about the latest and trending topics. This might help you in deciding the theme of your next youtube video. Using the filter “Youtube Search” you can see the trending youtube topics.
3. Use interactive and engaging titles. Try to choose a title that clearly describes what your video is all about.
4. Your video description should be clear and informative. You can add anything to your description. You can include the link to your webpage that relates to the video content so that people can refer it.
5. Use effective tags for your video. Use the tags that go with your content. You can also check what keywords your competitors are using in a similar video content.
6. The first idea users get about your video is from the thumbnail. If the thumbnail is compelling enough, then only the users will like to click on it. So focus on your thumbnails as well. You can also choose a thumbnail from the suggestions the video manager on youtube gives.
7. If you do not want to limit your video to a particular set of users, you can also enable transcribe and translate options for your video. This increases the accessibility of your video.
8. Do not make a youtube channel just for the sake of it. Be active on it. Keep posting fresh content every now and then. Interact with your users and reply to their comments to get their feedbacks

Next, in this 30-day challenge series of articles, we will discuss the importance of adding social links to your website.