Day 17: Improve Your Old Content

Writing a new blog or content is very time consuming and requires a lot of research on the topic. Content is indeed a great way to get search engine rankings. But you can even save your time by updating your old content. No topic is constant. New things keep on coming in every field. So, it is important to update your content to the latest facts so that your users may be up to date.

No one likes reading old content when they search on Google for something. So, updating your old content can rank your old content as new with some changes. Here we will discuss, how we can update and improve the old content to get better SEO results:

1. Add new text: Analyse what your content is about and what changes have come in the field since you wrote that content. Include the new changes or even remove the content that does not exist. For example, you are writing a blog about the nearby car showrooms. There would be many new showrooms that have recently opened and many might have been shut down. So, You should update your content accordingly so that you can give the latest information to your users. The idea is to focus on the quality of the content and not just blindly increase your content word count.
2.  Update your backlinks: You can update the content on your backlinks with the new content. This helps the Google Bots in better indexing of your website. Include more internal links to your updated content.
3. Add media: When you include new content, do remember to add related new images or videos. Do not forget to add an Alt tag to all the images. Replace older media with new where necessary.
4. Use latest keywords: Update your keywords list and use them in your new content. See what keywords your competitors are using that rank them better, and try to use them in your content.

Benefits of updating and improving your old content-

1. Better click-through-rate of your site- When a user searches for something on Google, he is likely to click on the link that has the latest content. Google shows the date of publishing of the article. And even Google motivates fresh and updated content. So, if you update your old content, Google will show its last date of modification in the search result. This, on the other hand, will improve the CTR (click-through-rate) of your site.
2. Chances of improving your grammatical errors-  When you go through your old content, you can spot any spelling or grammatical errors that you ignored or skipped in the first place. Correct those errors to give a better user experience to your users.
3. Accurate content- When you add the updated and latest content, your content automatically becomes accurate. This way, your user can get more useful and helpful content.
4. Fix broken links- When you remove an old content, remember to remove the broken link as well. There might be some page that you linked your content to. That page may have boon removed or some other problem might be there. Replace that link with some new link, or remove that link if needed.
5. Better site indexing- Google will index your site more often when your site content is fresh and updated. Google likes fresh data and always gives priority to the sites that have fresh data.
6. Better and optimized keywords- You can include the latest and new keywords that can help you get a better rank on Google. Search for keywords your competitors use and use them in your improved content.

Keeping these tips in mind, you can easily improve your content to get better SEO results. Next, we will be learning about sitemaps and how they can help in improving SEO.