Day 12: Ask clients for reviews

If you own a business, positive and good customer reviews are crucial for growth. It helps you analyze whether you are going on the right path or not.  Client feedbacks help in serving them better and fulfilling their needs. You can easily know whether people are liking your services or not and what further improvements do they wish to see.

Customer reviews help a great deal in Local SEO. Whenever a user customer looks for some service nearby online, he mostly goes by the reviews for various service providers. The one with most positive reviews is usually chosen by the users. So, you should also focus on your business reviews to enhance your local SEO. Businesses with better reviews rank better on Google. Reviews help the customers in deciding better about their future purchases.  Customer reviews help in:

1. Enhancing your ranking on local search engines
2. Developing chances forgetting clicks on your website
3. Letting customer make a better decision about what service provider to chose.

Focus on getting more and more reviews for your business. A business having more and better reviews is considered to be trustworthy and loved by customers according to Google, and thus ranks better in a search. Try putting your keywords in the customer reviews. Any appearance of your keywords on Google will contribute to your Google ranking.

Do not get disheartened or demoralized by your competitor site reviews. They might be better than you. But you can always buckle up and step up your SEO strategies to get better reviews. Reviews are mostly noticed by mobile-users while searching for any service or product nearby. Reviews for mobile-friendly sites have double the impact on SEO than other sites.

In our previous articles, we discussed the importance of Google Business Page and how it helps in attracting more and quick website traffic. Ask your customers and clients to give you reviews on your Google Business Page. We will tell you how to get Google reviews:

1. 1. Make sure that your Google+ Profile is verified. Having a Google+ profile can help you in claiming your business on Google.  A verified profile sends a message to your potential clients that you are a trustworthy company. The search engines always favor and benefit verified businesses.
   2. Ask your customers to give you feedbacks and reviews on Google. If needed, tell them the need of it and how it may help you grow more as a business. Ask them to share their experiences of working with you and suggest any improvements where required. Take their suggestions positively and work on them.
   3. Always reply to the customer feedbacks, even if it is a negative one. Tell them how you are trying to improve and make your services better. If someone praises you, thank them for their valuable feedback. These work as a strong motivational force for you to perform better.
   4. Start promoting your Google business page on various social media platforms.
   5. Add a CTA (Call to action) button on your website that directs to your business page. Encourage them to click on the CTA and give their feedback.

Google analyses the strength of your business by your customer reviews. Focus on your services and products for customer satisfaction and experience. Better customer experience will automatically attract better reviews. You have to be patient with this. You can not force your customers into anything or try to rush things up. The process will take time but the wait will indeed be fruitful.

In our next article, we will be discussing how important is a URL structure of your website for SEO.