Day 11: Be active on social media

There is no better way than increasing the reach of your business other than online means and social media platforms. People of all age groups are a part of one or the other social media platform. It is up to you to decide who will be your target audience according to your website and the products/services you offer. Focus on right social media strategies and see your business flourish in no time. Keep posting about your business, products and services, offers, discounts, events etc and attract more potential customers.

It is very important to have a social media profile since these profiles get ranked in the search engines. Powerful social platforms like Facebook, Twitter, Instagram etc are considered a trustworthy platform for search engines and are hence ranked by them.

Focus on increasing the number of followers. These followers can be your potential customers. Post valuable content on your account because if your followers like it, they might show interest in your products or services. Growing your followers is a time taking process but once you get there, you develop a loyal customer base gradually.

Optimize your posts for the local audience. Give priority to your local audience. Tell them about what you offer to them. engage them with your marketing skills. Whenever you plan a local event, tell it on your social media platforms so that your audience may increase. Also, interact with other local brands and businesses.

Make your posts on social media according to the search engines. Use media and infographics that enhance your content value and page value. When you make your first social media post, start by talking about the company and what it does. Give a brief introduction to your website as well. Ask people to share your posts as well if they like it so that more and more people know about you.

Benefits of using Social Media for your business:

1. Faster Online Reach-

You can reach your audience more quickly than any other traditional manner. You can directly put forward your website and your products in front of your potential customers. Find new and

unique ways to attract new customers. Keep interacting with your followers, reply to their comments or queries. Be responsive.

2. Be active on Social Media-

Actively and regularly interact with your users. Tell them about your offers and events. talk about your products and how reliable and affordable service you provide. Being actively engaged with your followers will help you drive more traffic to your website. Post at least 2-3 times a week on your social media accounts. If your followers like your content, they might be your potential customers.

3. You get your own link builders-

Share every content of your website to your social media accounts. If your followers find it interesting they might reshare it, hence increasing your link building. You can reach more people through your existing followers.

4. Keep in mind the SEO Strategies also-

Google always favors websites that have a natural and gradual link building and not just stuffing your links just anywhere to increase traffic. This way you might end up getting Google Penalties that might affect your website authority.