UX & SEO
UX (user experience) is all about website design and how to enhance it even more for the best customer experience. The user experience comes into action even before the user visits the website. As soon as a user enters a search query, user experience starts.
What is the user experience?
It is basically the experience a user gets when he interacts with the company website or products. This user experience in turn influences product development, design, advertisement, and customer care.
This SEO guide is all about the user engagement online and the relation with SEO. You should think of different and unique ideas to design a website that will take care of all the user needs.
UX is a continuous process that has no end because user expectations never end.
Web UX involves both good content and technical aspects. Everything depends on user satisfaction. The user satisfaction is guaranteed only if they have a good user experience.
SEO challenges faced by UX
Some of the most general conflicts between UX and SEO are-
For the comfort of users, putting everything necessary on one single page is a good idea. This will enhance the user experience for the site. But an important factor that you should not forget is that half the traffic comes from organic search. Many users visit a website when it appears on the SERP for any query. A big part of the site traffic can be from referral links such as blogs, social media or PPC campaigns.
2. Structure of your website
SEO experts take into consideration the landing pages, proper use of keywords on landing pages, meta tags and page titles. A good UX will look for minimal navigation efforts from the user.
Try to incorporate smart navigation hacks such as autocomplete for the search bar, internal linking or instant customer support.
Infographics can be an excellent way to present any information in an interactive manner. But from the SEO front, infographics are of very little value.
A video is one of the best ways to get backlinks for your website. It is one of the best ways to engage your target audience. But to make sure that your keyword is noticed, include a transcript with your video.
How to measure UX and SEO
There are many options such as special reports and internal data that can be used for this. We will be discussing some of them here.
1. Engagement Metrics and behavior in Google Analytics
The basic user interaction can be found with the help of “Bounce rate”, “Pages per session” and “Avg. session duration” on Analytics. These metrics can be analyzed for various sources of traffic.
Behavior flow tells us how many users went through the whole site or left in the middle.
The behavior section gives us a detailed view of how a user interacts with the website. You can decide what page you want the report for.
2. Conversion Funnels
Conversions funnel is used to analyze your goal conversion. It will give a step by step view of where a user started from to reach your conversion page. It gives the exact number of users who visited the last page or dropped off in the between.
3. Heatmaps and Recordings
Heatmaps present the data in a visual manner. Google analytics gives a visualization of all the date for the desired time period. You can exactly see where do people click the most, what time do they use your site the most, how they scroll and interact with your site and more.
4. Internal data
Internal data is totally cost-free and comes from within your company or business. It may include:
- Customer questions
- Feedback forms
- Comments on social media
- Customer complaints
- Marketing reports
- Email responses
5. Testing website site speed
Do not forget to test your site before you launch it. Beta testers will review from the user point of view. Your colleagues and friends can help you with the usability testing of your website.