Creating a Facebook business fan page might seem simple, but there is more to it then hitting the “create page” button and filling out spaces. Your Facebook business fan page represents your business online. It is an extension of your online marketing, and it counts greatly towards your online ranking. You Facebook business page is important and so treat it accordingly.
1/ Pick the best name for your Facebook page
Choosing your name for your Facebook page may sound simple and like a no-brainer but there is a science to it. Your Facebook name is a part of your SEO and should be relevant to your business name and also try to include a keyword in it. What you should keep in mind is, avoid making it too spammy. It should be an organic extension to your online marketing.
2/ Claim your Facebook business fan page URL
Claim your Facebook URL because it is heavily weighted in search engines algorithms. It is best to have it same as your company name if possible. But if not, use the same concept with your company name and a keyword. Many people do not think of claiming their Facebook’s page name and lose increase in search engine’s ranking because of it.
3/ Optimize your Facebook page
Just like any online marketing efforts, optimize your Facebook page also. Add your keywords to your Facebook business fan page in the description, about section, mission, and services. These sections are searched as SEO components so write it accordingly.
4/ Backlink your Facebook page
Use backlinks to navigate back to your Facebook business fan page by adding your URL online. You can simply do it with basics such as, on your website, your other business social media channels, your business blog, and anywhere else you can. Creating backlink for your Facebook page works the same as for your website. It creates organic links and increases your SEO efforts, ranking you higher.
5/ Optimize your Facebook’s page status
Just like on your blog and any marketing efforts, the beginning of your Facebook status updates must contain keywords. These are the first words to be crawled by the search engines and being used as your Meta words. For instance, if you share a blog post, always use your SEO friendly title and link it back to your blog with a backlink. For example, Quick blog preview with a read more “your website URL” sending the reader back to your blog. Bonus: The more people click on the link, the more organic credibility it gives your website.
Optimize all your online marketing efforts and include SEO practices. Keep your keywords consistent and do your research. It should seem natural and not spammy. Don’t seem like you are trying too hard to throw in keywords in random places. If you have any questions or comments share them with us on our Facebook business fan page: //www.facebook.com/WebDesignPlusSeo.