Our article till now covered the steps for on-page optimization for your blog. We will now be discussing off-page SEO optimization in details. On-page optimization covers the technical issues of your site. But that is not enough. You should also focus on enhancing the visibility of your blog to get more traffic.
Plugins like RankMath and Yoast SEO can help a great deal with it. Off-Page SEO for your site will make sure that your site develops a good web authority. Links can be submitted in a variety of ways such as documents, PPT, Video, Image, bookmark and more. Always use good authority sites for submissions and choose the appropriate anchor text for linking.
4.1 Content is everything
Good content describes or business, goals, and services, people need to read, not just see pictures. Your content should attract the maximum users and fulfill their requirements. Then only you may get the rank you wish for in SERPs. This is now important because of Rankmath.
Rank Brain is an important part of Google algorithms. This algorithm considers two things-
- User interaction with search engines
- The intention of the search
It analyses how accurately a site can answer to the search query put up by the user. If a user does not like your site content, he might push the back button and go to some different site. Google takes this negatively for your site. But if your website has good informative content, your web authority will automatically increase gradually.
To know more about the importance of good content, read this blog.
4.2 Guest posts
Writing guest posts is an effective way to link outreach. According to Google’s guidelines, guest blogging is an effective way of link building. Do not post just any random content just for the sake of it. There’s no point just using any crap content and posting it on blogging sites.
Write high quality and keyword rich content. Make proper use of anchor text and keywords. Keep in mind the Google guidelines regarding content word limit. Use a catchy and relatable title for your content. Good content all over the web based on your website is an effective way of getting site traffic. More the site traffic, better the site ranking.
Guest blogging is simply putting your posts on someone else’s blog site with a link to your site. Guest posting is usually done on the sites from the same niche. If you want to find the best target sites for your industry, just type the given below queries on the search engine:
- industry + “write for us” (for example, Blogspot “write for us”)
- “Keyword” + “write for us”
- Industry/keyword + “guest post”
- Industry/keyword “this is a guest post by”
Another way for finding some good sites for guest posts is to analyze the backlinks of your competitor. Post your articles on the same sites. Ask the site authority politely to allow you to add your article.
4.3 Fix broken links
Find the links that have expired on your site. Websites usually keep changing or shifting the content on them. This way, the links which are given on such pages get broken. So when a user clicks on such a link, it redirects to a page that says “404 Page not found”. Such links are called broken links.
When you remove an old content, remember to remove the broken link as well. There might be some page that you linked your content to. That page may have been removed or some other problem might be there. Replace that link with some new link, or remove that link if needed.
How can you fix broken links:
- Search for some of the best blogs in your niche
- Go to site explorer section in Ahref and search for the blog sites you found one at a time. Click on the Best by links option under Pages and filter the links by selecting HTTP 404 errors from the drop-down menu
- Click on the RD to sort the broken links with the most number of backlinks at the top
- Choose the most-liked page (that is now expired), and enter it into the Wayback Machine to find its previous condition.
- Rewrite this type of similar content for your site.
- Now take the dead links and put them into Ahref’s search explorer, to find the exact backlinks linking to them.
- Reach out to the admins of those sites, and inform them about the dead link on their site. In the place of that, offer them your newly created (similar) post as a replacement.
4.4 Use your competitor backlinks profile
The best way to find great sites for link building is to analyze your competitor backlinks. See what sites are they placing their links on. Utilize these opportunities.
You can find your top competitors very easily. Search for the keywords on the search engines you want to rank for. Note the top competitors that rank for your keywords. Put those sites in the Semrush. If a particular site ranks for almost all your keywords, then that is a great site as a competition. You can find many good backlinks opportunities from it.
Now put the competitor site url in the site explorer section of Ahref. This will give you a list of all its backlinks. You now have to create backlinks on all these sites that is making your competitor rank good.
4.5 Use Forums and Q&A Sites
Online forums are a great way to know what your target audience expects from you or your market. You can post links to your website on forums. Give answers to the questions regarding your industry put up by users. Do not overdo promotion or do not spam. Use forums in a wise manner. Answer the queries from your niche. Interact with users.
Forums are a great source for referral traffic. It contributes to one of the best ranking factors.
4.6 The Skyscraper Technique
Skyscraper technique for backlinks is a proven technique to give you good site traffic. It may require some efforts but the result is always in your favor.
All you have to do is create a better content than your competitor who has got a lot of links. Try to get those linking sites to link to your content. Try to put up a better content than other competitor sites.
You just have to follow the below given steps:
- Develop a content that is related to your niche and has strong potential for getting links.
- Search for related keywords, find the sites ranking for them. Use the search explorer in Ahref to find the links to these sites.
- Write a better content than all those sites and request the sites linking to them to link to your content. Convince them that your site is a better content than others.
You have to keep in mind that not everybody you reach out to will reply. And not everybody will give you links. Remember to link your site homepage from these articles to get more site traffic.
4.7 Interviewing the experts
Find the most reputed sites in your niche that are not your direct competitors. Contact their owners and request them for an interview for your blog.
Convince them that they are experts from their field and their interview on your blog will be your privilege. No one can deny such an offer. This will be beneficial for you.
Ask these experts questions from your niche that are not usually answered. Create a post from all these answers. Send the link of this post to all the experts you have interviewed. And request them to share it on their site too.
When those experts will share your blog, that will give you some good backlinks for your blog. If not everybody but even if some of them link out to you, you may get some pretty good backlinks.